{"id":18735,"date":"2011-03-02T13:53:06","date_gmt":"2011-03-02T12:53:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wplywy-reklamowe-polsat-zarabia-najwiecej\/"},"modified":"2011-03-02T13:53:06","modified_gmt":"2011-03-02T12:53:06","slug":"wplywy-reklamowe-polsat-zarabia-najwiecej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wplywy-reklamowe-polsat-zarabia-najwiecej.html","title":{"rendered":"Wp\u0142ywy reklamowe: Polsat zarabia najwi\u0119cej"},"content":{"rendered":"<p>Jak wynika z danych <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/nielsen-audience-measurement,1295,1.html\" target=\"_blank\" rel=\"noopener\">Nielsen Audience Measurement<\/a>, w minionym miesi\u0105cu najwi\u0119ksze zyski z reklam spo\u015br&oacute;d og&oacute;lnopolskich kana\u0142&oacute;w telewizyjnych odnotowa\u0142 Polsat. Stacja zarobi\u0142a 181,4 mln z\u0142 &#8211; o 12,4 proc. wi\u0119cej ni\u017c w lutym ub.r.<\/p>\n<p>Za nim w zestawieniu przychod&oacute;w reklamowych znalaz\u0142 si\u0119 TVN, kt&oacute;remu reklamodawcy zapewnili 150,8 mln z\u0142 (wzrost o 4,7 proc.).<\/p>\n<p>Kolejne lokaty nale\u017ca\u0142y do telewizji publicznej, kt&oacute;rej kana\u0142y TVP1 i TVP2 zarobi\u0142y<strong> <\/strong>odpowiednio 146,9 mln z\u0142 (mniej o 11,4 proc.) i 94,4 mln z\u0142 (wi\u0119cej o 1,2 proc.).&nbsp;<\/p>\n<p>Czw&oacute;rka (TV4) zarobi\u0142a w lutym na reklamach 20,2 mln z\u0142 (wzrost 31,6 proc.), TV Puls &#8211; 13,6 mln z\u0142 (64,2 proc. spadku), a TVN7 &#8211; 12,6 mln z\u0142 (spadek o 1,7 proc.)<\/p>\n<p>Raport opracowano na podstawie danych cennikowych, bez indywidualnie negocjowanych rabat&oacute;w.<\/p>\n<p><strong>Zobacz tak\u017ce:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/media-telewizja,wplywy-reklamowe-polsat-wrocil-na-prowadzenie,9398,4,1,1.html\" target=\"_blank\" rel=\"noopener\">Wp\u0142ywy reklamowe: Polsat wr&oacute;ci\u0142 na prowadzenie<\/a><br \/><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/media-telewizja,ktora-stacja-tv-zarobila-najwiecej-w-2010-roku,9202,4,1,1.html\" target=\"_blank\" rel=\"noopener\">Wp\u0142ywy reklamowe stacji TV w 2010 r.<\/a><br \/><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"W lutym br. stacje og&oacute;lnopolskie zarobi\u0142y na reklamach wi\u0119cej ni\u017c w tym samym miesi\u0105cu przed rokiem. Straci\u0142a tylko Jedynka.","protected":false},"author":1,"featured_media":18736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1083,97,1364],"class_list":{"0":"post-18735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-nielsen-audience-measurement","9":"tag-polsat","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18735"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18736"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}