{"id":187344,"date":"2019-09-25T08:00:20","date_gmt":"2019-09-25T06:00:20","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=187344"},"modified":"2019-09-26T21:38:48","modified_gmt":"2019-09-26T19:38:48","slug":"6-product-placement-o-ktorych-warto-wiedziec","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/filme\/6-product-placement-o-ktorych-warto-wiedziec.html","title":{"rendered":"6 Product placement o kt\u00f3rych warto wiedzie\u0107"},"content":{"rendered":"<p>Product placement, cz\u0119sto jest kojarzony z kiczem i nienaturalnym elementem historii. Jednak dobrze przygotowany mo\u017ce sta\u0107 si\u0119 istotnym elementem filmu nap\u0119dzaj\u0105cym fabu\u0142\u0119. Poni\u017cej jest przedstawione 6 przyk\u0142ad\u00f3w dobrego product placement&#8217;u:<\/p>\n<h1>1. General Motors \u2013 Transformers<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/xhzGVFaOZLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ka\u017cdy kto widzia\u0142 Transformers pami\u0119ta uroczego Bumblebee, \u017c\u00f3\u0142ty <strong>Chevrolet Camaro<\/strong> transformuj\u0105cy z modelu z rocznika \u201976 do 2006. Co wi\u0119cej maszyna staje si\u0119 najlepszym przyjacielem g\u0142\u00f3wnego bohatera, nie raz ratuj\u0105c go z opresji. Wizerunek kosmicznych super-zaawansowanych maszyn bardzo dobrze komponuje si\u0119 tu z wizerunkiem <strong>General Motors<\/strong>.<\/p>\n<h1>2. Twinkies \u2013 Zombieland<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/-7bHmuJ5iZQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Twinkies<\/strong> ur\u00f3s\u0142 do rangi kultowego, mimo \u017ce nie \u0142atwo dosta\u0107 go w Europie. W Zombieland filmie o apokalipsie zombie ciastko staje si\u0119 ostatni\u0105 ostoj\u0105, wspomnieniem z czas\u00f3w gdy wszystko by\u0142o lepsze, a zombie nie biega\u0142y po ameryka\u0144skich ulicach. Jest te\u017c motorem dla kolejnych dzia\u0142a\u0144 bohater\u00f3w. Widz nie mo\u017ce si\u0119 doczeka\u0107 a\u017c <strong>Woody Harrelson<\/strong> znajdzie swojego Twinkiego. Kto po obejrzeniu filmu nie chcia\u0142by si\u0119gn\u0105\u0107 po jednego?<\/p>\n<h1>3. Nike \u2013 Back to the Future<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/7wrw19K_g_M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Przez wielu uwa\u017cany za najskuteczniejszy productplacement w historii. G\u0142\u00f3wny bohater przenosi si\u0119 do przysz\u0142o\u015bci i wchodzi w posiadanie \u201eprzysz\u0142o\u015bciowego\u201d top produktu najnowszych, \u015bwiec\u0105cych samo zapinanych but\u00f3w<strong> Nike<\/strong>. Co ciekawe model ten powsta\u0142 naprawd\u0119 w 2015r.<\/p>\n<h1>4. Ray-Ban \u2013 Top Gun<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/9s-a1vp4LLk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>W latach 80\u2019tych Top Gun przyni\u00f3s\u0142 <strong>Ray-Banowi<\/strong> du\u017cy zastrzyk popularno\u015bci. W praktycznie ka\u017cdej scenie widzieli\u015bmy Toma Cruisa przechadzaj\u0105cego si\u0119 w przeciws\u0142onecznych Aviatorach. Po seansie, ka\u017cdy pragn\u0105 takie mie\u0107.<\/p>\n<h1>5. Nokia \u2013 The Matrix<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/tdFEEQZuJtA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nKa\u017cdy telefon u\u017cyty w filmie pochodzi\u0142 od Nokii. Pojawia\u0142y si\u0119 r\u00f3\u017cne modele, a ka\u017cdy z nich wzbudza\u0142 po\u017c\u0105danie \u00f3wczesnych odbiorc\u00f3w. Telefon kt\u00f3rego u\u017cywa Neo, czy Morfeusz, \u017ceby mierzy\u0107 si\u0119 ze stra\u017cnikami Matrixa.<\/p>\n<h1>6. Heineken \u2013 Skyfall<\/h1>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/sOUD0K3Kmq8?start=12\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>W 2012 roku <strong>James Bond<\/strong> zerwa\u0142 z tradycj\u0105 i po raz pierwszy pogardzi\u0142 martini na rzecz piwa. Ta decyzja znakomicie wpisa\u0142a si\u0119 w scenariusz gdzie obserwujemy upadek Agenta 007 walcz\u0105cego z przesz\u0142o\u015bci\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"Product placement, cz\u0119sto jest kojarzony z kiczem i nienaturalnym elementem historii. Jednak dobrze przygotowany mo\u017ce sta\u0107 si\u0119 istotnym elementem filmu nap\u0119dzaj\u0105cym fabu\u0142\u0119.","protected":false},"author":60,"featured_media":187348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,5155,11035],"tags":[7762,267,2719,443,8343,12649,1114,450,2435,1832,200,12648,12646,12647],"class_list":{"0":"post-187344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-filme","9":"category-rankingi","10":"tag-7762","11":"tag-chevrolet","12":"tag-general-motors","13":"tag-heineken","14":"tag-james-bond","15":"tag-matrix","16":"tag-nike","17":"tag-nokia","18":"tag-product-placement","19":"tag-ray-ban","20":"tag-reklama","21":"tag-tom-cruise","22":"tag-twinkies","23":"tag-woody-harrelson","24":"cs-entry","25":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=187344"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/187348"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=187344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=187344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=187344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}