{"id":187273,"date":"2019-09-23T12:00:48","date_gmt":"2019-09-23T10:00:48","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=187273"},"modified":"2019-09-24T21:47:11","modified_gmt":"2019-09-24T19:47:11","slug":"sts-z-nowa-platforma-kreatywna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/sts-z-nowa-platforma-kreatywna.html","title":{"rendered":"STS z now\u0105 platform\u0105 kreatywn\u0105"},"content":{"rendered":"<p><strong>Agencja Przestrze\u0144<\/strong> wygra\u0142a przetarg na now\u0105 platform\u0119 kreatywn\u0105 dla najwi\u0119kszej polskiej marki bukmacherskiej <strong>STS<\/strong>. Pierwszy efekt wsp\u00f3\u0142pracy to startuj\u0105ca w\u0142a\u015bnie kampania w kana\u0142ach <strong>ATL i digital<\/strong>. To ju\u017c kolejny du\u017cy klient w portfolio agencji Przestrze\u0144, kt\u00f3ra wcze\u015bniej pozyska\u0142a m. in. obs\u0142ug\u0119 takich marek jak <strong>Na\u0142\u0119czowianka<\/strong>, <strong>Decathlon<\/strong>, <strong>Lays Maxx<\/strong> oraz o.b., <strong>Nicorette<\/strong> i Listerine (<strong>Johnson &amp; Johnson<\/strong>).<\/p>\n<p>Nowa platforma kreatywna dla najpopularniejszych zak\u0142ad\u00f3w bukmacherskich w Polsce startuje pod has\u0142em \u201e<strong>Dobrze wiedzia\u0142e\u015b, mo\u017cesz obstawia\u0107<\/strong>\u201d. Streszcza ono filozofi\u0119 marki, kt\u00f3ra k\u0142adzie g\u0142\u00f3wny nacisk na kompetencje graczy. <strong>Agencja Przestrze\u0144<\/strong> odpowiada\u0142a za przygotowanie koncepcji kampanii oraz nadz\u00f3r produkcyjny.<\/p>\n<p>Strategi\u0119 autorstwa <strong>Paw\u0142a Jasi\u0144skiego<\/strong> i <strong>Eli Konopi\u0144skiej-Dudek<\/strong> na ide\u0119 kreatywn\u0105 prze\u0142o\u017cyli rozpoczynaj\u0105cy wsp\u00f3\u0142prac\u0119 z Przestrzeni\u0105 Maciej Kelm i Marcin Muth. Za koordynacj\u0119 projektu odpowiada <strong>Mateusz Cie\u0107wierski<\/strong>. Kampania wprowadzaj\u0105ca now\u0105 ide\u0119 b\u0119dzie mocno obecna w kana\u0142ach <strong>ATL i digital<\/strong>. Na jej potrzeby przygotowane zosta\u0142y cztery spoty reklamowe i sponsoringowe oraz formaty digitalowe.<\/p>\n<p><strong>STS<\/strong> to kolejny du\u017cy klient, kt\u00f3ry wi\u0105\u017ce si\u0119 z <strong>Agencj\u0105 Przestrze\u0144<\/strong> na d\u0142u\u017cej. Trwaj\u0105 prace nad kolejnymi dzia\u0142aniami promuj\u0105cymi mark\u0119 w Polsce i zagranic\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania  b\u0119dzie mocno obecna w kana\u0142ach ATL i digital. Zosta\u0142y przygotowane cztery spoty reklamowe i sponsoringowe oraz formaty digitalowe.","protected":false},"author":60,"featured_media":159663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,4630,9642],"tags":[4673,12628,4204,12631,12630,9851,12629,12627,200,12650],"class_list":{"0":"post-187273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-digital","9":"category-atl","10":"tag-digital","11":"tag-ela-konopinska-dudek","12":"tag-johnson-johnson","13":"tag-mateusz-ciecwierski","14":"tag-nicorette","15":"tag-nowa-platforma-kreatywna","16":"tag-pawel-jasinski","17":"tag-przestrzen","18":"tag-reklama","19":"tag-sts","20":"cs-entry","21":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=187273"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/187273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/159663"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=187273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=187273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=187273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}