{"id":18721,"date":"2011-03-02T16:37:27","date_gmt":"2011-03-02T15:37:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-lipton\/"},"modified":"2011-03-02T16:37:27","modified_gmt":"2011-03-02T15:37:27","slug":"iq-marketing-dla-marki-lipton","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-lipton.html","title":{"rendered":"IQ Marketing dla marki Lipton"},"content":{"rendered":"<p>Za kreacj\u0119 i realizacj\u0119 komunikacji BTL odpowiedzialna jest agencja IQ Marketing, kt&oacute;ra zdoby\u0142a bud\u017cet w drodze przetargu.<\/p>\n<p>W ramach kampanii BTL pod koniec stycznia rozpocz\u0119\u0142y si\u0119 aktywno\u015bci hostessowe w sieciach handlowych, wsparte komunikacj\u0105 POSM. W kolejnym etapie kampanii realizowany b\u0119dzie masowy, prowadzony w do\u015b\u0107 oryginalnej formie sampling w wybranych galeriach handlowych i biurowcach w najwi\u0119kszych miastach Polski.  <\/p>\n<p>Komunikacji BTL towarzyszy kampania reklamowa w telewizji, prasie i internecie. Agencja <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/iq-marketing-poland,156,1.html\" target=\"_blank\" rel=\"noopener\">IQ Marketing<\/a> przygotowa\u0142a adaptacj\u0119 globalnej kreacji do materia\u0142&oacute;w POS, uczestniczy w przygotowaniu kreacji advertoriali do magazyn&oacute;w kobiecych oraz odpowiada za koncepcj\u0119 i realizacj\u0119 akcji samplingowej. Za komunikacj\u0119 ATL odpowiedzialna jest agencja DDB Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Poznaj subtelny smak bez cienia goryczki&#8221; Lipton rozpocz\u0105\u0142 kampani\u0119 wprowadzaj\u0105c\u0105 na rynek now\u0105 lini\u0119 bia\u0142ych i zielonych herbat w piramidkach.","protected":false},"author":1,"featured_media":18722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,853,1076],"class_list":{"0":"post-18721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-iq-marketing","10":"tag-unilever","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18721"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18722"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}