{"id":18597,"date":"2011-03-07T13:22:02","date_gmt":"2011-03-07T12:22:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-pl-wprowadza-nowa-forme-reklamy\/"},"modified":"2011-03-07T13:22:02","modified_gmt":"2011-03-07T12:22:02","slug":"onet-pl-wprowadza-nowa-forme-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-pl-wprowadza-nowa-forme-reklamy.html","title":{"rendered":"Onet.pl wprowadza now\u0105 form\u0119 reklamy"},"content":{"rendered":"<p>OnetIntext jest dost\u0119pny w kilkudziesi\u0119ciu, wybranych serwisach portalu. Udost\u0119pnione formy reklamowe to reklama tekstowa, forma w postaci tekstu wzbogaconego o element graficzny oraz wy\u0142\u0105cznie element graficzny.<\/p>\n<p>Rozwini\u0119cie formy reklamy kontekstowej to efekt wsp&oacute;\u0142pracy z firm\u0105 NetSprint, kt&oacute;ra dostarcza system nsContext, pozwalaj\u0105cy zarz\u0105dza\u0107 kontekstow\u0105 emisj\u0105 reklam. W trakcie emisji system nsContext analizuje tre\u015b\u0107 artyku\u0142u na Onecie i dobiera do niego reklamy. Reklamy kontekstowe emitowane s\u0105  po najechaniu przez u\u017cytkownika kursorem na s\u0142owo wyr&oacute;\u017cnione w artykule. <\/p>\n<p>&#8211; Wykorzystuj\u0105c OnetIntext reklamodawcy b\u0119d\u0105 mogli umie\u015bci\u0107 sw&oacute;j komunikat kontekstowo na tych stronach, gdzie mo\u017ce on przyci\u0105gn\u0105\u0107 najwi\u0119ksz\u0105 uwag\u0119. Co wa\u017cne, komunikat ten b\u0119dzie m&oacute;g\u0142 by\u0107 prezentowany w formie  graficznej a reklamodawca zap\u0142aci za jego emisj\u0119 w sytuacji, gdy u\u017cytkownik \u015bwiadomie obejrzy reklam\u0119 (czyli w modelu CPV &#8211; Cost per View). OnetIntext b\u0119dzie stanowi\u0142 zatem po\u0142\u0105czenie wybranych form reklamy CPM  z okre\u015blonymi s\u0142owami kluczowymi &#8211; informuje Rafa\u0142 Marek, szef projektu w <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/onet.pl---grupa-onet.pl,745,1.html\" target=\"_blank\">Onet.pl<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet.pl, we wsp&oacute;\u0142pracy z NetSprint.pl, wprowadza form\u0119 reklamy targetowanej kontekstowo &#8211; OnetIntext.","protected":false},"author":1,"featured_media":18598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132],"class_list":{"0":"post-18597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}