{"id":18573,"date":"2011-03-07T19:26:12","date_gmt":"2011-03-07T18:26:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/planeta-fm-w-prosektorium-wideo\/"},"modified":"2011-03-07T19:26:12","modified_gmt":"2011-03-07T18:26:12","slug":"planeta-fm-w-prosektorium-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/planeta-fm-w-prosektorium-wideo.html","title":{"rendered":"Planeta FM w prosektorium (wideo)"},"content":{"rendered":"<p>&#8222;Re- Born To Party&#8221; to kampania budowana w oparciu o marketing wirusowy. O tym, co maj\u0105 mroczne klimaty prosektorium do imprezy mo\u017cna dowiedzie\u0107 si\u0119 na stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.planeta.fm\/re-borntoparty\" target=\"_blank\">www.planeta.fm\/re-borntoparty<\/a>. W przygotowanym filmie viralowym wykorzystano m.in. utw&oacute;r duetu Duck Sauce &#8222;Barbra Streisand&#8221;.<\/p>\n<p>Przed startem drugiego etapu kampanii wizerunkowej na stronie internetowej Planety FM pojawi\u0142 si\u0119 zegar odliczaj\u0105cy czas do pojawienia si\u0119 virala. W komunikacji wykorzystywany jest r&oacute;wnie\u017c Facebook.<\/p>\n<p>Film viralowy  &#8222;Re- Born To Party&#8221; opracowa\u0142a i zrealizowa\u0142a agencja Skywalker. Kampania potrwa do 7 kwietnia br.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania wizerunkowa Planety FM &#8222;Born To Party&#8221; wesz\u0142a w drug\u0105 faz\u0119.","protected":false},"author":1,"featured_media":18574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[346,1990],"class_list":{"0":"post-18573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-planeta-fm","9":"tag-skywalker","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18573"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18574"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}