{"id":18571,"date":"2011-03-07T20:28:46","date_gmt":"2011-03-07T19:28:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wielkie-idee-w-wizerunkowej-kampanii-lotosu-wideo\/"},"modified":"2011-03-07T20:28:46","modified_gmt":"2011-03-07T19:28:46","slug":"wielkie-idee-w-wizerunkowej-kampanii-lotosu-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wielkie-idee-w-wizerunkowej-kampanii-lotosu-wideo.html","title":{"rendered":"Wielkie idee w wizerunkowej kampanii Lotosu (wideo)"},"content":{"rendered":"<p>Kampania swoim zasi\u0119giem obejmie telewizj\u0119, pras\u0119 oraz internet.<\/p>\n<p>30-sekundowy spot reklamow b\u0119dzie mo\u017cna zobaczy\u0107 w g\u0142&oacute;wnych og&oacute;lnopolskich stacjach: TVP, Polsat, TVN, TV4, TVN7, w stacjach informacyjnych i biznesowych: TVN24, TVP Info, Polsat News, CNBC Biznes, TV Biznes, a tak\u017ce na kana\u0142ach tematycznych, m.in.: Canal+, Discovery Channel, Discovery World, Discovery Science, National Geographic, BBC Knowledge, Canal+ Sport, Polsat Sport, TVN Turbo, History.<\/p>\n<p>Kampani\u0119 telewizyjn\u0105 wzmocniono reklam\u0105 w prasie i internecie. Emisje materia\u0142&oacute;w reklamowych zosta\u0142y zaplanowane w tytu\u0142ach: Polityka, Wprost, Newsweek, Forbes, Forum, Manager, Gazeta Wyborcza, Dziennik Gazeta Prawna, Rzeczpospolita, Gazeta Gie\u0142dy Parkiet, Puls Biznesu, Manager, Harvard Business Review, Akcjonariusz.<\/p>\n<p>Billboardy internetowe b\u0119dzie mo\u017cna zobaczy\u0107 na stronach portali onet.pl i wp.pl, a tak\u017ce w serwisach biznesowych.<\/p>\n<p>Za kracj\u0119 odpowiada DraftFCB + Ad Fabrika. Media do kampanii, kt&oacute;ra potrwa do 7 kwietnia, zaplanowa\u0142 i kupi\u0142 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Sprawiamy, \u017ce wielkie idee staj\u0105 si\u0119 rzeczywisto\u015bci\u0105&#8221; &#8211; to has\u0142o nowej kampanii reklamowej Grupy Lotos.","protected":false},"author":1,"featured_media":18572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1310,377],"class_list":{"0":"post-18571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grupa-lotos","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}