{"id":185386,"date":"2018-06-21T19:34:05","date_gmt":"2018-06-21T17:34:05","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=185386"},"modified":"2018-06-21T19:34:05","modified_gmt":"2018-06-21T17:34:05","slug":"nowa-marka-retailowa-w-polsce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/nowa-marka-retailowa-w-polsce.html","title":{"rendered":"Nowa marka retailowa w Polsce"},"content":{"rendered":"<h2><strong>AMIC Energy Management GmbH w 2016 roku wykupi\u0142o w sumie 230 stacji Lukoil na Litwie, \u0141otwie i w Polsce. Og\u0142oszono przetarg na produkcj\u0119 oraz monta\u017c pylon\u00f3w cenowych na stacjach, a tak\u017ce oznakowania zewn\u0119trznego wiat.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Jak dot\u0105d z podanych informacji wynika, \u017ce nast\u0105pi\u0105 zmiany wygl\u0105du 115 stacji w ca\u0142ej Polsce.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-185387\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2018\/06\/mapa-polski-stacje.jpg\" alt=\"\" width=\"700\" height=\"733\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sukces rebrandingu<\/strong><\/h2>\n<p>Zawarta umowa podkre\u015bla, \u017ce AMIC ma pi\u0119\u0107 lat od momentu przej\u0119cia, by pos\u0142ugiwa\u0142a si\u0119 nazw\u0105 Lukoil, jednak po sukcesie rebrandingu na Ukrainie koncern bardzo szybko podj\u0105\u0142 decyzj\u0119 o natychmiastowej zmianie marki r\u00f3wnie\u017c w Polsce.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-185388\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2018\/06\/Tak-ma-wygl\u0105da\u0107-rebranding.jpg\" alt=\"\" width=\"700\" height=\"219\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p>Akwizycja <strong>AMIC<\/strong> <strong>Energy<\/strong> to kolejny krok w budowaniu dzia\u0142alno\u015bci detalicznej firmy w Europie \u015arodkowej i Wschodniej.<\/p>\n<h4><strong>\u201ePrzej\u0119cie jest kolejnym znacz\u0105cym krokiem do budowania dzia\u0142alno\u015bci detalicznej paliwa AMIC Energy w Europie \u015arodkowej i Wschodniej. Partnerstwo strategiczne z VIADA i Luktarna tworzy konkurencyjn\u0105 platform\u0119 operacyjn\u0105 na rynkach ba\u0142tyckich i przynosi cenne lokalnej wiedzy i silny zesp\u00f3\u0142 zarz\u0105dzania.\u201d &#8211; wypowiada\u0142 si\u0119 blisko trzy lata temu G\u00fcnter Maier, dyrektor zarz\u0105dzaj\u0105cy AMIC Energy.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"AMIC Energy Management GmbH w 2016 roku wykupi\u0142o w sumie 230 stacji Lukoil na Litwie, \u0141otwie i w&hellip;","protected":false},"author":49,"featured_media":185389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[11250,9639],"tags":[12279,12280,12281],"class_list":{"0":"post-185386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-motoryzacja","8":"category-marketing","9":"tag-amic","10":"tag-gunter-maier","11":"tag-lukoil","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/185386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=185386"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/185386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/185389"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=185386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=185386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=185386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}