{"id":18523,"date":"2011-03-08T16:59:31","date_gmt":"2011-03-08T15:59:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reebok-reformuje-kobiece-ciala-wideo\/"},"modified":"2011-03-08T16:59:31","modified_gmt":"2011-03-08T15:59:31","slug":"reebok-reformuje-kobiece-ciala-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reebok-reformuje-kobiece-ciala-wideo.html","title":{"rendered":"Reebok reformuje kobiece cia\u0142a (wideo)"},"content":{"rendered":"<p>Reeformatorki to siedem kobiet z ca\u0142ego \u015bwiata, kt&oacute;re &#8211; mimo codziennych zaj\u0119\u0107 oraz aktywnego trybu \u017cycia &#8211; znajduj\u0105 czas na dbanie o swoj\u0105 form\u0119, w czym pomagaj\u0105 im buty EasyTone.<\/p>\n<p>Kampania b\u0119dzie prowadzona w telewizji, prasie, mediach internetowych oraz w sklepach. Jej globalny start b\u0119dzie mia\u0142 miejsce jeszcze w tym miesi\u0105cu.<\/p>\n<p>Globalna kampania rozpocznie si\u0119 w marcu. Za jej przygotowanie odpowiedzialna jest sie\u0107 DBB Berlin. Telewizyjne spoty wyre\u017cyserowa\u0142 Matth&auml;us Bussmann, a zdj\u0119cia wykona\u0142a Valerie Phillips.<\/p>\n<p>W Polsce kampania EasyTone ju\u017c od marca obejmie intensywne dzia\u0142ania TV, w sklepach, w prasie kobiecej oraz internecie. W ramach dzia\u0142a\u0144 PR ambasadork\u0105 kolekcji EasyTone w Polsce zosta\u0142a Edyta Herbu\u015b.<\/p>\n<p>Kreacja materia\u0142&oacute;w reklamowych przygotowana jest centralnie. Za planowanie i zakup medi&oacute;w odpowiadaj\u0105 Carat oraz Hypermedia. Dzia\u0142ania PR i ePR s\u0105 koordynowane przez ARBOvision Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Reebok przedstawiaj\u0105c Reeformatorki rozpoczyna now\u0105 zintegrowan\u0105 kampani\u0119 marketingow\u0105 dla kolekcji but&oacute;w i ubra\u0144 EasyTone, pomagaj\u0105cych formowa\u0107 mi\u0119\u015bnie n&oacute;g i po\u015bladk&oacute;w.","protected":false},"author":1,"featured_media":18524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1764,472,322],"class_list":{"0":"post-18523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arbovision","9":"tag-ddb","10":"tag-reebok","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18523"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18524"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}