{"id":18513,"date":"2011-03-08T22:24:18","date_gmt":"2011-03-08T21:24:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/neckermann-dobre-wakacje-trzymaja-caly-rok-wideo\/"},"modified":"2011-03-08T22:24:18","modified_gmt":"2011-03-08T21:24:18","slug":"neckermann-dobre-wakacje-trzymaja-caly-rok-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/neckermann-dobre-wakacje-trzymaja-caly-rok-wideo.html","title":{"rendered":"Neckermann: Dobre wakacje trzymaj\u0105 ca\u0142y rok! (wideo)"},"content":{"rendered":"<p>kt&oacute;ra obejmie swym zasi\u0119giem dzia\u0142ania w telewizji, internecie oraz prasie.<\/p>\n<p>Kampania sk\u0142ada si\u0119 z sze\u015bciu, r&oacute;\u017cnych tematycznie spot&oacute;w obrazuj\u0105cych &#8222;Efekt Neckermanna&#8221;, kt&oacute;re b\u0119d\u0105 emitowane w marcu w g\u0142&oacute;wnych stacjach telewizyjnych obejmuj\u0105cych m. in. pakiet TVN, Polsatu i TVP. R&oacute;wnolegle z kampani\u0105 telewizyjn\u0105 b\u0119d\u0119 prowadzone dzia\u0142ania w internecie m.in: na wiod\u0105cych portalach &#8211; onet.pl, wp.pl, interia.pl, gazeta.pl, portalach spo\u0142eczno\u015bciowych oraz w sieciach afiliacyjnych. Dodatkowym wsparciem b\u0119dzie kampania prasowa obejmuj\u0105ca tygodniki opiniotw&oacute;rcze: Polityk\u0119, Forum oraz Newsweek.<\/p>\n<p>Za strategi\u0119 odpowiedzialna by\u0142a agencja Labcon, a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Value Media. Produkcj\u0119 spot&oacute;w telewizyjnych powierzono agencji Time Code.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Dobre wakacje trzymaj\u0105 ca\u0142y rok&#8221; &#8211; pod takim has\u0142em ruszy\u0142a og&oacute;lnopolska kampania Neckermanna&#8230;","protected":false},"author":1,"featured_media":18514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-18513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18513"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18514"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}