{"id":1848,"date":"2013-04-15T14:06:44","date_gmt":"2013-04-15T12:06:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-kampania-wizerunkowa-lufthansy\/"},"modified":"2013-04-15T14:06:44","modified_gmt":"2013-04-15T12:06:44","slug":"ruszyla-kampania-wizerunkowa-lufthansy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ruszyla-kampania-wizerunkowa-lufthansy.html","title":{"rendered":"Ruszy\u0142a kampania wizerunkowa Lufthansy"},"content":{"rendered":"<p>Has\u0142o &#8222;Nonstop you&#8221; podkre\u015bla rol\u0119 Lufthansy w segmencie podr&oacute;\u017cy s\u0142u\u017cbowych. Nowa kampania ma na celu podkre\u015blenie znaczenia komfortu  pasa\u017cera podczas podr&oacute;\u017cy.<\/p>\n<p>&#8211; Nowa kampania ma na celu przybli\u017cenie marki wszystkim naszym pasa\u017cerom. Sygnalizuje tak\u017ce zmian\u0119 perspektywy. Teraz nie m&oacute;wimy ju\u017c tak wiele o tym, co robimy dla naszych pasa\u017cer&oacute;w. Koncentrujemy si\u0119 raczej na ludziach, dla kt&oacute;rych to robimy &#8211; m&oacute;wi Bart Buyse, Dyrektor Generalny Lufthansy w Polsce.<\/p>\n<p>Dzia\u0142ania s\u0105 prowadzone w prasie (Gazeta Wyborcza, Dziennik Gazeta Prawna, Metro, Rzeczpospolita, Polityka, Wprost, Forum, Newsweek, Wysokie Obcasy, VIVA) i w Internecie (Onet.pl, Wp.pl, Gazeta.pl, Interia.pl, Filmweb, Natemat.pl). Kampani\u0119 wspieraj\u0105 reklamy na no\u015bnikach zewn\u0119trznych, kt&oacute;re obejm\u0105 m.in.: wielkoformatowe reklamy w centrach wybranych miast, a tak\u017ce reklamy w \u015brodkach komunikacji miejskiej.<\/p>\n<p>Kreacje przygotowa\u0142a agencja Kolle Rebbe, za zakup medi&oacute;w odpowiedzialny jest dom mediowy MindShare Polska. Kampania b\u0119dzie trwa\u0142a do 26 maja 2013 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Has\u0142em przewodnim kampanii wizerunkowej Lufthansy jest slogan &#8222;Nonstop you&#8221;. Kampania jest realizowana w mediach drukowanych, Internecie, no\u015bnikach outdoor i na urz\u0105dzeniach mobilnych.","protected":false},"author":1,"featured_media":1849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[86],"class_list":{"0":"post-1848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-lufthansa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1849"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}