{"id":18469,"date":"2011-03-09T16:06:04","date_gmt":"2011-03-09T15:06:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adam-malysz-twarza-kampanii-lotto\/"},"modified":"2011-03-09T16:06:04","modified_gmt":"2011-03-09T15:06:04","slug":"adam-malysz-twarza-kampanii-lotto","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adam-malysz-twarza-kampanii-lotto.html","title":{"rendered":"Adam Ma\u0142ysz twarz\u0105 kampanii Lotto"},"content":{"rendered":"<p>Kampania marki Lotto, jak zapewniaj\u0105 tw&oacute;rcy, jest pozytywnym przes\u0142aniem od Adama Ma\u0142ysza, wyra\u017conym w formie cytat&oacute;w sygnowanych jego nazwiskiem.<\/p>\n<p>&#8211; Wsp&oacute;\u0142praca z Adamem Ma\u0142yszem jest dla nas elementem naturalnej kontynuacji aktywno\u015bci w obszarze sportu. W styczniu kolorowy znak Lotto pojawi\u0142 si\u0119 na nartach Ma\u0142ysza &#8211; przypomina Piotr Gawron, rzecznik prasowy Totalizatora Sportowego.<\/p>\n<p>Rozpocz\u0119ta kampania jest elementem repozycjonowania marki Lotto, kt&oacute;rej nowym polem kompetencji jest szeroko poj\u0119ta rozrywka. &#8211; Chcemy, aby w efekcie kampanii Lotto by\u0142o postrzegane jako marka dla ciekawych ludzi, kt&oacute;rzy maj\u0105 odwag\u0119 realizowa\u0107 swoje pasje i marzenia &#8211; dodaje Gawron.<\/p>\n<p>Kampania realizowana b\u0119dzie m.in. w takich tytu\u0142ach jak Super Express, Gazeta Wyborcza, Show, Tele Tydzie\u0144, Newsweek Polska oraz na stronach portali Gazeta.pl, Onet.pl, WP.pl.<\/p>\n<p>Za kreacj\u0119 odpowiada konsorcjum reprezentowane przez Propeller Film, a za zakup medi&oacute;w ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"W prasie i internecie rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa Lotto, kt&oacute;rej bohaterem jest Adam Ma\u0142ysz.","protected":false},"author":1,"featured_media":18470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[376,1749,250],"class_list":{"0":"post-18469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lotto","9":"tag-propeller-film","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18469"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18470"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}