{"id":18421,"date":"2011-03-10T21:17:18","date_gmt":"2011-03-10T20:17:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/joanna-horodynska-promuje-wiosenna-kolekcje-gatty-wideo\/"},"modified":"2011-03-10T21:17:18","modified_gmt":"2011-03-10T20:17:18","slug":"joanna-horodynska-promuje-wiosenna-kolekcje-gatty-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/joanna-horodynska-promuje-wiosenna-kolekcje-gatty-wideo.html","title":{"rendered":"Joanna Horody\u0144ska promuje wiosenn\u0105 kolekcj\u0119 Gatty (wideo)"},"content":{"rendered":"<p>&#8211; Tematem przewodnim wiosennej kampanii reklamowej marki Gatta jest kobieco\u015b\u0107 z dystansem. Spot zabiera widza do odrealnionej krainy, w kt&oacute;rej w takt uwodzicielskiej muzyki dowiadujemy si\u0119, \u017ce nie grzech by\u0107 kobiet\u0105. Przekaz reklamowy b\u0119dzie sp&oacute;jny z dzia\u0142aniami w punktach sprzeda\u017cy oraz w internecie &#8211; m&oacute;wi Ma\u0142gorzata Barton, szef marketingu marki Gatta.<\/p>\n<p>W spocie reklamowym pojawia si\u0119 Joanna Horody\u0144ska, ambasadorka Gatta. Znana polska stylistka i projektantka zadba\u0142a tak\u017ce o wystylizowanie modelek na potrzeby kampanii.<\/p>\n<p>Wraz z rozpocz\u0119ciem kampanii telewizyjnej zmieni\u0105 si\u0119 r&oacute;wnie\u017c witryny salon&oacute;w firmowych Gatta w ca\u0142ej Polsce. Kampanii towarzyszy\u0107 b\u0119d\u0105 tak\u017ce aktywno\u015bci na portalu spo\u0142eczno\u015bciowym Facebook.com.<\/p>\n<p>Za stron\u0119 artystyczn\u0105 i produkcj\u0119 spotu odpowiada agencja Fat Baby. Planowanie i zakup medi&oacute;w na potrzeby kampanii zosta\u0142o powierzone domowi mediowemu <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/starcom,333,1.html\" target=\"_blank\">Starcom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Bo nie grzech by\u0107 kobiet\u0105&#8221; &#8211; pod takim has\u0142em ruszy\u0142a telewizyjna kampania reklamowa marki Gatta.","protected":false},"author":1,"featured_media":18422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[748,296,377],"class_list":{"0":"post-18421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fat-baby","9":"tag-gatta","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18421"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}