W pierwszej ods\u0142onie nowej oferty wprowadzonych zostanie pi\u0119\u0107 nowych rachunków. <\/p>\n
Wprowadzeniu do oferty banku nowych produktów towarzyszy\u0107 b\u0119dzie kampania reklamowa we wszystkich mediach, której twarz\u0105 zosta\u0142 Szymon Majewski.<\/p>\n
Re\u017cyserem dwóch pierwszych spotów reklamowych jest Tomasz Konecki, za ca\u0142o\u015b\u0107 produkcji odpowiada dom produkcyjny Cut Cut. Za stworzeniem kreacji stoi zespó\u0142 kreatywny DDB<\/a>, za dzia\u0142ania w internecie odpowiedzialna jest agencja OS3<\/a>, a za zakup mediów dom mediowy Universal McCann<\/a>.<\/p>\n Emisja spotów rozpocznie si\u0119 12 marca.<\/p>\n","protected":false},"excerpt":{"rendered":"PKO BP wprowadza nowe rachunki oszcz\u0119dno\u015bciowo-rozliczeniowe, które reklamowa\u0107 b\u0119dzie Szymon Majewski.","protected":false},"author":1,"featured_media":18418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3491],"class_list":{"0":"post-18417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18417"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18418"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}