{"id":184069,"date":"2018-04-05T08:00:31","date_gmt":"2018-04-05T06:00:31","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=184069"},"modified":"2018-04-05T08:21:31","modified_gmt":"2018-04-05T06:21:31","slug":"najlepiej-wypromowany-produkt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/najlepiej-wypromowany-produkt.html","title":{"rendered":"NIKE &#8211; Jak wypromowano najs\u0142ynniejsze buty na \u015bwiecie [Video]"},"content":{"rendered":"<p><strong>Tinker Hatfield zmieni\u0142 bieg historii reklamy<\/strong> w 1987 roku, wydaj\u0105c <a href=\"https:\/\/mediarun.com\/?s=nike\">Nike<\/a> Air Max. Charakterystyczny but wyposa\u017cony w widoczny element nape\u0142niony powietrzem i jasne wstawki. Z Tokio do Londynu sportowcy i gwiazdy zwariowali na punkcie produkt\u00f3w marki. Poni\u017csze reklamy odzwierciedlaj\u0105 uniwersalny urok Air Max.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Revolution (1987)<\/h2>\n<p>Pierwszy przyk\u0142ad utworu Beatles\u00f3w wykorzystywanego w reklamie, Revolution uchwyci\u0142 ducha Air Max. Reklama umocni\u0142a Nike Air w \u015bwiadomo\u015bci konsumenta.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=BhHONpmlxPc&#038;list=PLGBTQakjxiOEdOgomV7EDGaInEs9q8hS6<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Bo Jackson (1990)<\/h2>\n<p>Bo Jackson, gwiazda baseballu i pi\u0142karz Kansas City Royals, Chicago White Sox, California Angels i s\u0142awa Oakland Raiders, sta\u0142a si\u0119 twarz\u0105 Nike, kt\u00f3ra wysz\u0142a z gor\u0105cego sezonu w NFL. TA reklama rzuca nowe \u015bwiat\u0142o na legend\u0119 boksu (i mi\u0142o\u015bnika grilla), George&#8217;a Foremana.<\/p>\n<p><iframe title=\"nike Bo Jackson commercials Air by Bo - air trainer max 91\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/2rJboEa6E5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Barkley of Seville (1993)<\/h2>\n<p>Charles Barkley wnosi swoje pikantne aktorstwo na pierwszy plan. Koncept nawi\u0105zuje do komediowego arcydzie\u0142a Giaochino Rossiniego &#8222;Cyrulik sewilski&#8221;. Jak to wszystko wi\u0105\u017ce si\u0119 z koszyk\u00f3wk\u0105? Zobacz wideo.<\/p>\n<p><iframe title=\"1993 Barkley de Sevilla - Charles Barkley of Seville Nike Air Max Commercial Ad Publicidad Anuncio\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/l1C_KxnmoQA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Nike Air Max 2 Commercial (1994)<\/h2>\n<p>Nike zdecydowa\u0142 si\u0119 na ikon\u0119 gej\u00f3w William S. Burroughs jako narratora i gwiazdy w reklamie z 1994 roku dla Air Max 2. Dlaczego firma odzie\u017cowa zdecydowa\u0142aby si\u0119 na wsp\u00f3\u0142prac\u0119? Wielu marketer\u00f3w do dzi\u015b si\u0119 zastanawia. Cieszymy si\u0119, \u017ce to si\u0119 sta\u0142o.<\/p>\n<p><iframe title=\"Nike Air Max 2 commercial - 1994\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/coc50I4PbF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Nike Air Max 95 Animal (1995)<\/h2>\n<p>Jeden z najdziwniejszych film\u00f3w na naszej li\u015bcie. Nike Air Max 95, nie pokazuje nawet trampk\u00f3w do ostatnich 20 sekund. Reklama jest tak tajemnicza, \u017ce nic w\u0142a\u015bciwie nie jest jasne. I oto w tym chodzi!<\/p>\n<p><iframe title=\"Nike Air Max 95 Animal\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/jJEwPo32784?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Charles Barkley i Humpty Hump (1996)<\/h2>\n<p>Nigdy nie przegapi\u0105 okazji, by wspomnie\u0107 o w\u0142asnej wy\u017cszo\u015bci, Charles Barkley i Nike ma wprawiaj\u0105 nas w dobry nastr\u00f3j. Pokazuj\u0105, \u017ce tenis\u00f3wka mo\u017ce by\u0107 wa\u017cnym elementem garderoby.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ev2kYHXma5I<\/p>\n<p>&nbsp;<\/p>\n<h2>Air Max 360 (2006)<\/h2>\n<p>Air Max 360 sta\u0142 si\u0119 liderem w grze. Reklamy skupia\u0142y si\u0119 na tym, jak bardzo tenis\u00f3wka przyczyni\u0142a si\u0119 do poprawy wynik\u00f3w sportowc\u00f3w i minimalizacji kontuzji.<\/p>\n<p><iframe title=\"Nike 360 Air Max ad\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/GjAnEYVV1fI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Actual Air (2010)<\/h2>\n<p>Wyst\u0119py Marii Szarapowej, Troya Polamalu, Sanyi Richards-Ross, Brandona Roya, Carla Lewisa, Paula Radcliffe i Paula Rodrigueza. Wychodz\u0105c na szczyt karier poszczeg\u00f3lnych sportowc\u00f3w, firma wykorzysta\u0142a Nike w sportach mniej i bardziej znanych.<\/p>\n<p><iframe title=\"Nike Air max commercial\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gfYJeS_Zm4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Tinker Hatfield zmieni\u0142 bieg historii reklamy w 1987 roku, wydaj\u0105c Nike Air Max. Charakterystyczny but wyposa\u017cony w widoczny&hellip;","protected":false},"author":48,"featured_media":184071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9642,9670,11447],"tags":[11984,11985,7136,11981,1114,11983,11982],"class_list":{"0":"post-184069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-atl","9":"category-tv","10":"category-tylko-u-nas","11":"tag-bo-jackson","12":"tag-charles-barkley","13":"tag-kampanie","14":"tag-maria-sharapova","15":"tag-nike","16":"tag-nike-air","17":"tag-tinker-hatfield","18":"cs-entry","19":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/184069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=184069"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/184069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/184071"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=184069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=184069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=184069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}