{"id":18373,"date":"2011-03-11T15:42:15","date_gmt":"2011-03-11T14:42:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ambasada-tworca-kampanii-leku-neoafrin-wideo\/"},"modified":"2011-03-11T15:42:15","modified_gmt":"2011-03-11T14:42:15","slug":"ambasada-tworca-kampanii-leku-neoafrin-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ambasada-tworca-kampanii-leku-neoafrin-wideo.html","title":{"rendered":"Ambasada tw\u00f3rc\u0105 kampanii leku NeoAfrin (wideo)"},"content":{"rendered":"<p>Zgodnie z przyj\u0119t\u0105 strategi\u0105 komunikacji nowy lek przedstawiany jest jako rozwi\u0105zanie dla os&oacute;b, kt&oacute;rym katar utrudnia sen i funkcjonowanie w ci\u0105gu dnia.<\/p>\n<p>Stworzony koncept kreatywny opiera si\u0119 na personifikacji nosa, kt&oacute;r\u0105 zastosowano w spocie TV, jak r&oacute;wnie\u017c w planowanej kampanii internetowej i BTL.<\/p>\n","protected":false},"excerpt":{"rendered":"Ambasada Brand Communications (Grupa Czteryczwarte) zrealizowa\u0142a kampani\u0119 leku NeoAfrin firmy Schering-Plough.","protected":false},"author":1,"featured_media":18374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1608],"class_list":{"0":"post-18373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ambasada-brand-communications","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18373"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18374"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}