{"id":18317,"date":"2011-03-14T21:48:18","date_gmt":"2011-03-14T20:48:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kurczakowa-obsesja-w-wild-bean-cafe\/"},"modified":"2011-03-14T21:48:18","modified_gmt":"2011-03-14T20:48:18","slug":"kurczakowa-obsesja-w-wild-bean-cafe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kurczakowa-obsesja-w-wild-bean-cafe.html","title":{"rendered":"Kurczakowa obsesja w Wild Bean Cafe"},"content":{"rendered":"<p>Kampania wspiera wprowadzenie nowego, &#8222;kurczakowego&#8221; menu. Jest to pierwsza kampania telewizyjna dla WBC wyprodukowana w Polsce. Opracowany przez Ogilvy koncept uwzgl\u0119dnia tak\u017ce radio i niestandardowe formaty OOH na miejskich autobusach.<\/p>\n<p>Idea kreatywna opracowana przez Gruppa66 Ogilvy bazuje na pokazaniu efekt&oacute;w &#8222;kurczakowej&#8221; obsesji, jakiej si\u0119 do\u015bwiadcza dzi\u0119ki ofercie WBC. G\u0142&oacute;wny bohater jad\u0105c ulicami miasta wsz\u0119dzie widzi kurczaki &#8211; w tramwaju, na motorze, w t\u0142umie przechodni&oacute;w. Aby zaspokoi\u0107 g\u0142&oacute;d, podje\u017cd\u017ca do najbli\u017cszej restauracji WBC, na stacji BP.<\/p>\n<p>Spot mo\u017cna zobaczy\u0107 w najwi\u0119kszych stacjach telewizyjnych. Za zakup medi&oacute;w odpowiada dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"Gruppa66 Ogilvy przygotowa\u0142a now\u0105 kampani\u0119 reklamow\u0105 dla nale\u017c\u0105cej do BP sieci Wild Bean Cafe (WBC).","protected":false},"author":1,"featured_media":18318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,85],"class_list":{"0":"post-18317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-mindshare","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18317"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18318"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}