{"id":18309,"date":"2011-03-15T00:12:19","date_gmt":"2011-03-14T23:12:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-pl-wizerunkowo\/"},"modified":"2011-03-15T00:12:19","modified_gmt":"2011-03-14T23:12:19","slug":"onet-pl-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-pl-wizerunkowo.html","title":{"rendered":"Onet.pl wizerunkowo"},"content":{"rendered":"<p>Dzia\u0142ania prowadzone s\u0105 w telewizji, radiu i prasie. Potrwaj\u0105 do po\u0142owy kwietnia.<\/p>\n<p>W kampanii wykorzystywany jest 30-sekundowy spot telewizyjny oraz 30-sekunowy spot radiowy. Emitowane b\u0119d\u0105 na kana\u0142ach TVN, TVN24, TVN7, TV Puls i w 4fun.tv oraz w Radiu Zet, RMF FM oraz Radiu Eska.<\/p>\n<p>&#8211; W komunikacji podkre\u015blamy, \u017ce Onet jest nowoczesnym medium informacyjno-rozrywkowym. Przygotowali\u015bmy spot zach\u0119caj\u0105cy u\u017cytkownik&oacute;w do tego, \u017ceby swoj\u0105 codzienn\u0105 internetow\u0105 aktywno\u015b\u0107 zaczynali na Onecie, gdzie znajd\u0105 zawsze najnowsze informacje i emocjonuj\u0105c\u0105 rozrywk\u0119 &#8211; t\u0142umaczy Agata Kosmal, zarz\u0105dzaj\u0105ca dzia\u0142em marketingu i komunikacji w Grupie Onet.pl<\/p>\n<p>Kampania potrwa do po\u0142owy kwietnia. Kreacje przygotowa\u0142a agencja reklamowa TBWA, za\u015b media zaplanowa\u0142 Starcom we wsp&oacute;\u0142pracy z dzia\u0142em marketingu i komunikacji Onetu.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Zacznij od Onet!&#8221; ruszy\u0142a wiosenna kampania reklamowa najwi\u0119kszego polskiego portalu.","protected":false},"author":1,"featured_media":18310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132,377,303],"class_list":{"0":"post-18309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"tag-starcom","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18309"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18310"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}