{"id":18269,"date":"2011-03-15T15:53:13","date_gmt":"2011-03-15T14:53:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hugh-jackman-tanczy-w-nowym-spocie-liptona-wideo\/"},"modified":"2011-03-15T15:53:13","modified_gmt":"2011-03-15T14:53:13","slug":"hugh-jackman-tanczy-w-nowym-spocie-liptona-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hugh-jackman-tanczy-w-nowym-spocie-liptona-wideo.html","title":{"rendered":"Hugh Jackman ta\u0144czy w nowym spocie Liptona (wideo)"},"content":{"rendered":"<p>Motywem przewodnim 4-tygodniowej kampanii z Hugh Jackman&#8217;em w roli g\u0142&oacute;wnej jest zaakcentowanie efektu naturalnego orze\u017awienia, kt&oacute;re zapewnia mro\u017cona, zielona herbata Lipton Ice Tea Green.<\/p>\n<p>Spot powsta\u0142 w Urugwaju, na pla\u017cach i ulicach kurort&oacute;w Montevideo i Punta del Este. Jego re\u017cyserem jest Luciano Podcaminsky.<\/p>\n<p>W reklamie wykorzystano muzyk\u0119 brytyjskiej grupy The Feeling. Specjalnie dla marki Lipton Ice Tea zesp&oacute;\u0142 nagra\u0142 cover przeboju &#8222;The Safety Dance&#8221;, oryginalnie wykonywanego przez grup\u0119 Men Without Hats.<\/p>\n<p>Spoty Lipton Ice Tea Green &#8222;Join the Dance&#8221; emitowane s\u0105 w najwi\u0119kszych stacjach og&oacute;lnopolskich, m.in. TVP, TVN, oraz innych stargetowanych tematycznych kana\u0142ach m\u0142odzie\u017cowych jak MTV czy VIVA.<\/p>\n<p>Za adaptacj\u0119 film&oacute;w odpowiada agencja <a rel=\"nofollow noopener\" href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/ddb-warszawa,104,1.html\" target=\"_blank\">DDB Warszawa<\/a>, a za zakup medi&oacute;w odpowiedzialny by\u0142 dom mediowy PHD Media Direction. Dzia\u0142ania public relations dla Lipton Ice Tea prowadzi agencja TBWAPR.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania telewizyjna Lipton Ice Tea, kt&oacute;rej celem jest komunikacja pozytywnego \u015bwiata marki.","protected":false},"author":1,"featured_media":18270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472],"class_list":{"0":"post-18269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18269"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18270"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}