{"id":18247,"date":"2011-03-15T22:26:04","date_gmt":"2011-03-15T21:26:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-promuje-ie9-twoja-stara\/"},"modified":"2011-03-15T22:26:04","modified_gmt":"2011-03-15T21:26:04","slug":"microsoft-promuje-ie9-twoja-stara","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/microsoft-promuje-ie9-twoja-stara.html","title":{"rendered":"Microsoft promuje IE9: &#8222;Twoja stara\u2026&#8221;"},"content":{"rendered":"<p>Kampani\u0119 ma wyr&oacute;\u017cnia\u0107 kontekstowa komunikacja, w kt&oacute;rej wykorzystano powiedzonko &#8222;Twoja stara&#8230;&#8221;, rozpoczynaj\u0105ce liczne has\u0142a odnosz\u0105ce si\u0119 do starych przegl\u0105darek, m.in. &#8222;Twoja stara jest ci\u0105gle w Remoncie&#8221; (siatka na klubie studenckim Remont) i &#8222;Twoja stara \u015bci\u0105ga portale tylko do po\u0142owy&#8221; (reklama na portalach).<\/p>\n<p>Kampania ma charakter internetowo-ambientowy. Na jej potrzeby stworzono nowe no\u015bniki reklamowe, takie jak np. konstrukcja pneumatyczna na Dworcu Warszawa &#8211; \u015ar&oacute;dmie\u015bcie, zeppeliny widoczne w \u015bcis\u0142ym centrum Warszawy, Poznania i w Gda\u0144ska, no\u015bniki LED w centrum Warszawy oraz standy wi-fi z darmowym dost\u0119pem do internetu, kt&oacute;re od 15 marca s\u0105 dost\u0119pne na wy\u017cszych uczelniach.<\/p>\n<p>Kampania ruszy\u0142a 15 marca punktualnie o godz. 9.00, w tym czasie na wybranych portalach pojawi\u0142y si\u0119 screeningowe formy reklamowe, maj\u0105ce zwr&oacute;ci\u0107 uwag\u0119 na premier\u0119 najnowszego Internet Explorera.<\/p>\n<p>Opr&oacute;cz dzia\u0142a\u0144 wizerunkowych przewidziana jest kampania efektywno\u015bciowa.<\/p>\n<p>Autorem kampanii jest agencja Saatchi&amp; Saatchi, media zaplanowa\u0142&nbsp;i kupi\u0142 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Od 15 marca internauci mog\u0105 korzysta\u0107 z przegl\u0105darki Internet Explorer 9. Jej debiut wspiera w Polsce kampania reklamowa.","protected":false},"author":1,"featured_media":18248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[65,179,224],"class_list":{"0":"post-18247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-microsoft","9":"tag-saatchi-saatchi","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18247"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18248"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}