Reklama ma zainteresowa\u0107 tematyk\u0105 i sk\u0142oni\u0107 do zakupu pierwszych dwóch ksi\u0105\u017cek kolekcji. Odpowiednio dobrane zabiegi percepcyjne maj\u0105 na celu budowanie emocjonalnej blisko\u015bci z produktem. Muzyka, sposób filmowania i historia przedstawiona w spocie maj\u0105 wywo\u0142a\u0107 zainteresowanie kolekcj\u0105 i energetyzowa\u0107 do zakupu.<\/p>\n
Kampani\u0119, która swym zasi\u0119giem obejmie telewizj\u0119, przygotowa\u0142a agencja Upside<\/a>. Za planowanie i zakup mediów odpowiada Macroscope OMD<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Upside stworzy\u0142a najnowsz\u0105 kampani\u0119 telewizyjn\u0105 dla kolekcji „Wielkie Biografie” PWN.","protected":false},"author":1,"featured_media":18220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[325,2007,2006],"class_list":{"0":"post-18219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-macroscope-omd","9":"tag-upside","10":"tag-wn-pwn","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18219"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18220"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}