{"id":18213,"date":"2011-03-16T16:43:38","date_gmt":"2011-03-16T15:43:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iab-planuje-uruchomienie-grupy-roboczej-e-commerce\/"},"modified":"2011-03-16T16:43:38","modified_gmt":"2011-03-16T15:43:38","slug":"iab-planuje-uruchomienie-grupy-roboczej-e-commerce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iab-planuje-uruchomienie-grupy-roboczej-e-commerce.html","title":{"rendered":"IAB planuje uruchomienie grupy roboczej e-commerce"},"content":{"rendered":"<p>Nowa grupa b\u0119dzie pracowa\u0107 na rzecz promocji handlu w internecie, kt&oacute;ry w Polsce rozwija si\u0119 bardzo dynamicznie ale wci\u0105\u017c jest zdecydowanie w tyle za rynkami starej Unii Europejskiej.<\/p>\n<p>Podstawowym celem powo\u0142ania w ramach IAB Polska grupy roboczej &#8222;e-commerce&#8221; jest rozw&oacute;j rynku e-zakup&oacute;w w Polsce oraz zwi\u0119kszenie udzia\u0142u zakup&oacute;w online w ca\u0142o\u015bci rodzimego rynku sprzeda\u017cy.<\/p>\n<p>Zadaniem nowej grupy b\u0119dzie tak\u017ce wypracowanie metod promocji zakup&oacute;w w internecie i praca nad zwi\u0119kszeniem zaufania konsument&oacute;w do e-handlu.<\/p>\n<p>Firmy dzia\u0142aj\u0105ce w IAB Polska widz\u0105 ogromny potencja\u0142 rynku e-commerce w Polsce. Chc\u0105 promowa\u0107 ide\u0119 kupowania przez internet, jako wygodniejszej, szybszej i bezpieczniej formy zakup&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W dniu 22 marca br. w IAB Polska odb\u0119dzie si\u0119 spotkanie po\u015bwi\u0119cone planowanemu uruchomieniu grupy roboczej po\u015bwi\u0119conej e-commerce.","protected":false},"author":1,"featured_media":18214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[137,387],"class_list":{"0":"post-18213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iab","9":"tag-iab-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18213"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18214"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}