{"id":18209,"date":"2011-03-16T17:14:43","date_gmt":"2011-03-16T16:14:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-najwieksza-kampania-adidasa-wideo\/"},"modified":"2011-03-16T17:14:43","modified_gmt":"2011-03-16T16:14:43","slug":"ruszyla-najwieksza-kampania-adidasa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ruszyla-najwieksza-kampania-adidasa-wideo.html","title":{"rendered":"Ruszy\u0142a najwi\u0119ksza kampania adidasa (wideo)"},"content":{"rendered":"<p>Kampania przedstawia ambasador&oacute;w marki: gwiazdy pi\u0142ki no\u017cnej Lionela Messi&#8217;ego i Davida Beckhama, gwiazd\u0119 NBA Derricka Rose&#8217;a, piosenkar\u0119 pop Katy Perry, a tak\u017ce dru\u017cyn\u0119 skateboardingow\u0105 adidasa oraz wielu innych.&nbsp;<\/p>\n<p>&#8211;&nbsp;&#8222;All adidas&#8221; to najwi\u0119ksza kampania, jak\u0105 kiedykolwiek realizowali\u015bmy &#8211; przyznaje Erich Stamminger, cz\u0142onek zarz\u0105du odpowiedzialny za rozw&oacute;j marki.<\/p>\n<p>Kampania opiera si\u0119 o wyre\u017cyserowane przez Romaina Gavrasa 30 i 60-sekundowe reklamy telewizyjne i kinowe oraz o rozszerzon\u0105, 2-minutow\u0105 wersj\u0119 on-line.<\/p>\n<p>Zaplanowano r&oacute;wnie\u017c aktywne dzia\u0142ania na likepage&#8217;u marki na Facebooku. Ponadto akcja b\u0119dzie obejmowa\u0142a mobile marketing, handel detaliczny, eventy oraz wielkoformatowe wydruki. Autorem kreacji jest agencja Sid Lee.<\/p>\n<p>Kampania &#8222;all adidas&#8221; b\u0119dzie trwa\u0142a przez ca\u0142y 2011 rok. Za polsk\u0105 adaptacj\u0119 spotu odpowiada adidas, planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 Carat.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz pierwszy w historii marki adidas nowa kampania obejmuje wszystkie brandy: adidas Sport Performance, adidas Originals i adidas Sport Style.&nbsp;","protected":false},"author":1,"featured_media":18210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[317],"class_list":{"0":"post-18209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adidas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18209"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18210"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}