{"id":18193,"date":"2011-03-17T11:50:49","date_gmt":"2011-03-17T10:50:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/netaffiliation-udostepnia-uslugi-retargetingowe\/"},"modified":"2011-03-17T11:50:49","modified_gmt":"2011-03-17T10:50:49","slug":"netaffiliation-udostepnia-uslugi-retargetingowe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/netaffiliation-udostepnia-uslugi-retargetingowe.html","title":{"rendered":"NetAffiliation udost\u0119pnia us\u0142ugi retargetingowe"},"content":{"rendered":"<p>Jego celem jest nak\u0142onienie internauty do powrotu na serwis reklamodawcy i ostateczne zrealizowanie zakupu.<\/p>\n<p>Retargeting jest jedn\u0105 z technik tzw. &#8222;behavioral targeting&#8221; polegaj\u0105ca na tym, \u017ce je\u015bli internauta opu\u015bci stron\u0119 reklamodawcy bez dokonania zakupu, ten b\u0119dzie m&oacute;g\u0142 zakomunikowa\u0107 mu bardziej lub mniej spersonalizowan\u0105 informacj\u0119 na innej witrynie, na kt&oacute;rej znajdzie si\u0119 niedosz\u0142y klient. Przekaz ten, w przeciwie\u0144stwie do klasycznych kampanii bannerowych, jest bardziej spersonalizowany, gdy\u017c opiera si\u0119 na danych dotycz\u0105cych dotychczasowego zachowania internauty.<\/p>\n<p>&#8211; Wiemy, jakim produktem jest zainteresowany konsument. Wiemy, \u017ce rozpocz\u0105\u0142 proces zakupu, ale go nie sko\u0144czy\u0142. Retargeting pozwala na ostateczne doko\u0144czenie tego procesu. Spersonalizowanie w tym wypadku polega na wy\u015bwietleniu baner&oacute;w produkt&oacute;w, kt&oacute;rymi klient by\u0142 zainteresowany wcze\u015bniej w serwisie reklamodawcy oraz dodaniu odpowiedniego, kierowanego do konkretnego odbiorcy przekazu informuj\u0105cego o tym, \u017ce je\u015bli wr&oacute;ci on i zrealizuje ostatecznie zakup, to czekaj\u0105 na niego specjalne korzy\u015bci, np. darmowe koszta dostawy &#8211; wyja\u015bnia Micha\u0142 So\u0142tys, country manager Poland w NetAffiliation.<\/p>\n","protected":false},"excerpt":{"rendered":"Platforma afiliacyjna NetAffiliation udost\u0119pni\u0142a swoim klientom narz\u0119dzie reklamowe zwane retargetingiem.","protected":false},"author":1,"featured_media":18194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1168],"class_list":{"0":"post-18193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-netaffiliation","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}