{"id":18163,"date":"2011-03-17T16:40:27","date_gmt":"2011-03-17T15:40:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dialog-rozpoczal-kampanie-wizerunkowa-wideo\/"},"modified":"2011-03-17T16:40:27","modified_gmt":"2011-03-17T15:40:27","slug":"dialog-rozpoczal-kampanie-wizerunkowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dialog-rozpoczal-kampanie-wizerunkowa-wideo.html","title":{"rendered":"Dialog rozpocz\u0105\u0142 kampani\u0119 wizerunkow\u0105 (wideo)"},"content":{"rendered":"<p>Jej celem jest wzmocnienie \u015bwiadomo\u015bci marki i wizerunku operatora jako dostawcy pakiet&oacute;w us\u0142ug multimedialnych w korzystnej cenie, \u015bwiadczonych w oparciu o najnowocze\u015bniejsz\u0105 technologi\u0119 \u015bwiat\u0142owodow\u0105.<\/p>\n<p>Podstawowym elementem wyr&oacute;\u017cniaj\u0105cym ofert\u0119 Dialogu ma by\u0107 funkcjonalno\u015b\u0107 &#8211; mo\u017cliwo\u015b\u0107 zestawienia dowolnego pakietu us\u0142ug &#8211; telewizji cyfrowej z kana\u0142ami HD i nagrywark\u0105 PVR oraz wypo\u017cyczalni\u0105 film&oacute;w VoD, szybkiego internetu, a tak\u017ce telefonii stacjonarnej.<\/p>\n<p>Kampania reklamowa potrwa do ko\u0144ca maja br. Animowane spoty telewizyjne (30 i 15-sekundowe) b\u0119d\u0105 emitowane na kana\u0142ach og&oacute;lnych i tematycznych. Na potrzeby kampanii internetowej przygotowano dedykowany landing page dost\u0119pny pod adresem www.dialog.pl\/oceanmozliwosci oraz kreacje reklamowe emitowane na og&oacute;lnopolskich portalach i w sieciach afiliacyjnych. Wsparciem kampanii s\u0105 materia\u0142y BTL i POS oraz niestandardowe dzia\u0142ania outdoorowe. <\/p>\n<p>Koncept kreatywny kampanii przygotowa\u0142a wroc\u0142awska agencja ACztery, formaty do kampanii online opracowa\u0142a agencja MindChili, a media zaplanowa\u0142y domy mediowe: MPG i Media Contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"14 marca br. rozpocz\u0119\u0142a si\u0119 kampania marketingowa oferty Dialogu &#8222;Ocean mo\u017cliwo\u015bci&#8221;","protected":false},"author":1,"featured_media":18164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1281,808],"class_list":{"0":"post-18163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dialog","9":"tag-mpg","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18163"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18164"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}