{"id":181358,"date":"2017-07-31T11:21:32","date_gmt":"2017-07-31T09:21:32","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=181358"},"modified":"2017-07-31T11:21:32","modified_gmt":"2017-07-31T09:21:32","slug":"kontrowersyjny-spot-wycofany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ciekawostki\/kontrowersyjny-spot-wycofany.html","title":{"rendered":"&#8222;Przynios\u0142em ci flaszeczk\u0119&#8221; &#8211; kontrowersyjny spot reklamowy wycofany"},"content":{"rendered":"<div class=\"pageContent pageWrapper\">\n<article class=\"articleDetail article\">\n<div class=\"whitelistPremium\"><\/div>\n<div id=\"lead\">\n<h2 class=\"hyphenate\">Najnowszy spot reklamowy soku Paola nie spodoba\u0142 si\u0119 konsumentom, wi\u0119c z\u0142o\u017cyli skarg\u0119 do Komisji Etyki Reklamy. Komisja wyda\u0142a jednog\u0142o\u015bne, negatywne o\u015bwiadczenie w sprawie spotu.<\/h2>\n<\/div>\n<div id=\"socialTop\" data-run-module=\"embeddedapp\/main.addthis\" data-morebox=\"true\">\n<div class=\"onet_ustPlugin_addthis bigVersion version4\">\n<div class=\"box2\"><\/div>\n<div class=\"box3_forum\">\n<div class=\"forumCommentButton\">\n<div class=\"dymek \"><\/div>\n<div class=\"clearAll\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"whitelistPremium\">\n<figure class=\"mainPhoto\"><img decoding=\"async\" src=\"http:\/\/ocdn.eu\/pulscms-transforms\/1\/WbektkqTURBXy9jM2UxYzMyYjhiOTU5MzUwZGQzYWM3OGNkZWFmMTYyNi5qcGVnk5UDIgDNAwrNAbaTBc0DFM0BvJUH2TIvcHVsc2Ntcy9NREFfLzE0MGIxY2ZlN2YwYWM1MmVkYzAxMGQ3MDk3OGU4NGJlLnBuZwDCAA\" alt=\"Kontrowersyjny spot producenta sok\u00f3w\" title=\"\"><figcaption class=\"caption\"><span class=\"copyright\">Foto:<em> You Tube<\/em><\/span><em> <span class=\"imageDescription\">Kontrowersyjny spot producenta sok\u00f3w<\/span><\/em><\/figcaption><\/figure>\n<div id=\"detail\" class=\"detail intext articleBody\" data-run-module=\"local\/main.slotBetweenParagraphs\" data-run-module-isrun=\"1\">\n<p class=\"hyphenate\">Reklama telewizyjna soku<a id=\"501b24c5-732b-443d-8025-650ec0170dbf\" href=\"https:\/\/www.skapiec.pl\/szukaj\/2340\/sok\/pop#from106576\" target=\"_blank\" rel=\"noopener\"> <\/a>Paola produkowanego przez Hoop Polska spotka\u0142a si\u0119 z ch\u0142odnym, by nie powiedzie\u0107 pe\u0142nym oburzenia przyj\u0119ciem. P\u00f3\u0142minutowy spot pokazuje urodziny pi\u0119cioletniej dziewczynki, do kt\u00f3rej wraz z prezentem przychodzi kolega. &#8222;Przynios\u0142em Ci flaszeczk\u0119&#8221;, m\u00f3wi ch\u0142opiec z charakterystyczn\u0105 manier\u0105, wyci\u0105ga spod ubrania zawini\u0119t\u0105 w papier butelk\u0119 i podaje dziewczynce. Zdenerwowana matka wyrywa z r\u0105k zawini\u0105tko, my\u015bl\u0105c, \u017ce to butelka alkoholu. Okazuje si\u0119 jednak, \u017ce to zwyk\u0142y sok marki Paola.<\/p>\n<p class=\"hyphenate\">Skargi do Komisji Etyki Reklamy posypa\u0142y si\u0119 niemal\u017ce natychmiast. Osoby, kt\u00f3re wykaza\u0142y zaniepokojenie spotem, argumentowa\u0142y, \u017ce jednoznacznie odnosi si\u0119 on do promowania picia alkoholu przy r\u00f3\u017cnych okazjach.<\/p>\n<p class=\"hyphenate\">KER stwierdzi\u0142a, \u017ce reklama pos\u0142uguje si\u0119 kontekstem alkoholowym w spos\u00f3b oczywisty. Z opini\u0105 komisji nie zgadza si\u0119 jednak Hoop Polska, kt\u00f3ry &#8211; jak podaj\u0105 Wirtualne Media &#8211; twierdzi, \u017ce&#8230; reklama przecie\u017c nie zawiera scen przedstawiaj\u0105cych alkohol.<\/p>\n<p>\u017ar\u00f3d\u0142o: onet.pl<\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Najnowszy spot reklamowy soku Paola nie spodoba\u0142 si\u0119 konsumentom, wi\u0119c z\u0142o\u017cyli skarg\u0119 do Komisji Etyki Reklamy. Komisja wyda\u0142a&hellip;","protected":false},"author":39,"featured_media":162709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[5156,9639,9642],"tags":[11648,11647],"class_list":{"0":"post-181358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ciekawostki","8":"category-marketing","9":"category-atl","10":"tag-ker","11":"tag-paola","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/181358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=181358"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/181358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/162709"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=181358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=181358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=181358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}