{"id":180939,"date":"2017-07-04T13:23:03","date_gmt":"2017-07-04T11:23:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=180939"},"modified":"2017-07-04T13:23:53","modified_gmt":"2017-07-04T11:23:53","slug":"zubrowka-czarna-komunikacja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/zubrowka-czarna-komunikacja.html","title":{"rendered":"\u017bubr\u00f3wka Czarna pokazuje, jak budowa\u0107 komunikacj\u0119 dla alkoholi"},"content":{"rendered":"<h2 align=\"justify\"><\/h2>\n<h2 align=\"justify\">Autorem koncepcji kreatywnej jest SYZYGY Warsaw, key visual kampanii powsta\u0142 w Ars Thanea<\/h2>\n<p align=\"justify\">Na pocz\u0105tku lipca rozpocz\u0119\u0142a si\u0119 kampania relaunchowa \u017bubr\u00f3wki Czarnej \u2013 w\u00f3dki z segmentu super premium, wprowadzonej na rynek w 2016 roku. Firma CEDC, w\u0142a\u015bciciel marki i jeden z najwi\u0119kszych producent\u00f3w w\u00f3dki oraz dystrybutor\u00f3w alkoholu na \u015bwiecie, planuje w zwi\u0105zku z tym wiele dzia\u0142a\u0144 marketingowych, w tym dzia\u0142ania w prasie, w sklepach i lokalach wsp\u00f3\u0142pracuj\u0105cych, lotniskach oraz w kana\u0142ach digital w tym social media, a tak\u017ce eventy.<\/p>\n<p align=\"justify\">Za koncept kreatywny relanuchu w tym claim, w oparciu o przeprowadzon\u0105 analiz\u0119 strategiczn\u0105 oraz projekt opakowania-tuby odpowiada SYZYGY Warsaw, key visual kampanii powsta\u0142 w studio Ars Thanea. Za dzia\u0142ania w kana\u0142ach digital odpowiada K2.Kampania ma zasi\u0119g og\u00f3lnopolski.<\/p>\n<p align=\"right\">\n","protected":false},"excerpt":{"rendered":"Autorem koncepcji kreatywnej jest SYZYGY Warsaw, key visual kampanii powsta\u0142 w Ars Thanea Na pocz\u0105tku lipca rozpocz\u0119\u0142a si\u0119&hellip;","protected":false},"author":39,"featured_media":180941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9658],"tags":[1485,399],"class_list":{"0":"post-180939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-branding","9":"tag-syzygy","10":"tag-zubrowka","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=180939"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/180941"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=180939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=180939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=180939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}