{"id":180742,"date":"2017-06-22T12:08:56","date_gmt":"2017-06-22T10:08:56","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=180742"},"modified":"2017-06-22T12:31:42","modified_gmt":"2017-06-22T10:31:42","slug":"volvo-z-nowa-marka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inwestycje\/volvo-z-nowa-marka.html","title":{"rendered":"Volvo wkracza na rynek z now\u0105 mark\u0105! Szczeg\u00f3\u0142y zaskakuj\u0105&#8230;"},"content":{"rendered":"<div class=\"npb-g-c npb-g-c-12 npb-g-mc-8 npb-g-lc-9 npb-a-c\">\n<h2 class=\"npb-a-l\">Samochody koncernu Tesla, mimo zaporowej ceny i wci\u0105\u017c du\u017cych trudno\u015bci w \u0142adowaniu ich w dedykowanych punktach, ciesz\u0105 si\u0119 nies\u0142abn\u0105cym zainteresowaniem. B\u0119d\u0105 mia\u0142y jednak ciekaw\u0105 konkurencj\u0119 ze strony Volvo, kt\u00f3re postanowi\u0142o po raz kolejny zaskoczy\u0107 rynek.<\/h2>\n<p class=\"npb-a-l\">Niedawno zarz\u0105d Volvo og\u0142osi\u0142, \u017ce usamodzielnia submark\u0119 Polestar, kt\u00f3ra b\u0119dzie odpowiedzialna za\u00a0rozw\u00f3j i\u00a0sprzeda\u017c elektrycznych samochod\u00f3w. Podobnie jak Toyota stworzy\u0142a mark\u0119 Lexus, a Koncern Renault zrewitalizowa\u0142 lubian\u0105 przez konsument\u00f3w Daci\u0119.<\/p>\n<p>Wydaje si\u0119 jednak, \u017ce nowe plany dla Polestar wychodz\u0105 znacznie poza stworzenie nowego brandu. Do tej pory by\u0142a to submarka dedykowana samochodom Volvo o wzmocnionych osi\u0105gach i rywalizowa\u0142a m.in. z pojazdami BMW z literk\u0105 M, czy mercedesami AMG.<\/p>\n<div class=\"npb-a-o npb-a-of npb-a-of-1\">\n<div class=\"npb-b\">\n<div class=\"npb-b-c\">\n<div id=\"npb-a-pswp-1\" class=\"npb-pswp-container\" data-pswp-uid=\"1\">\n<figure class=\"npb-pswp-item\"><a href=\"https:\/\/static.pb.pl\/filtered\/b6\/199862,112863.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-pswp=\"{&quot;gallery&quot;: [{&quot;c&quot;: {&quot;filename&quot;: &quot;199862,112863,w_700.jpg&quot;, &quot;h&quot;: 474, &quot;src&quot;: &quot;\/\/static.pb.pl\/filtered\/b6\/199862,112863,w_700.jpg&quot;, &quot;w&quot;: 700}, &quot;desc&quot;: &quot;&quot;, &quot;mc&quot;: {&quot;filename&quot;: &quot;199862,112863.jpg&quot;, &quot;h&quot;: 616, &quot;src&quot;: &quot;\/\/static.pb.pl\/filtered\/b6\/199862,112863.jpg&quot;, &quot;w&quot;: 910}, &quot;source&quot;: &quot;Fot. Polestar&quot;, &quot;title&quot;: &quot;Volvo S60 Polestar&quot;}]}\"> <picture><source srcset=\"\/\/static.pb.pl\/filtered\/b6\/199862,112863,fw_260.jpg\" media=\"(min-width: 401px)\" \/><source srcset=\"\/\/static.pb.pl\/filtered\/b6\/199862,112863,fw_400.jpg\" \/><\/picture><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Plany koncernu s\u0105 znacznie bardziej dalekosi\u0119\u017cne &#8211; Volvo Cars chce, \u017ceby Polestar by\u0142 samodzieln\u0105 mark\u0105 oferuj\u0105c\u0105 elektryczne samochody o wysokich osi\u0105gach. Marka ma wi\u0119c walczy\u0107 o klient\u00f3w wybieraj\u0105cych auta Tesli i BMW i. Pytanie brzmi czy rzeczywi\u015bcie rynek tak optymistycznie zareaguje na kolejn\u0105 mark\u0119 samochod\u00f3w elektrycznych?<\/p>\n<p>Prezesem Polestar zostanie Thomas Ingenlath, kt\u00f3ry dotychczas by\u0142 wiceprezesem Volvo odpowiedzialnym za design i jest jednym z ojc\u00f3w sukces\u00f3w ostatnich modeli. Szwedzi przej\u0119li 100 proc. udzia\u0142\u00f3w w Polestar dopiero dwa lata temu, ale wsp\u00f3\u0142pracuj\u0105 z t\u0105 firm\u0105 od ponad dw\u00f3ch dekad. Wcze\u015bniej pomaga\u0142a ona Volvo opracowywa\u0107 sportowe wersje aut.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Samochody koncernu Tesla, mimo zaporowej ceny i wci\u0105\u017c du\u017cych trudno\u015bci w \u0142adowaniu ich w dedykowanych punktach, ciesz\u0105 si\u0119&hellip;","protected":false},"author":39,"featured_media":180750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[8246],"tags":[11594,979],"class_list":{"0":"post-180742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inwestycje","8":"tag-polestar","9":"tag-volvo","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=180742"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/180750"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=180742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=180742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=180742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}