{"id":180552,"date":"2017-06-12T13:31:48","date_gmt":"2017-06-12T11:31:48","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=180552"},"modified":"2017-06-12T13:31:48","modified_gmt":"2017-06-12T11:31:48","slug":"polski-internet-w-maju-2017","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/polski-internet-w-maju-2017.html","title":{"rendered":"Jak wygl\u0105da\u0142 polski internet w maju 2017? [Badania]"},"content":{"rendered":"<p>Liczba internaut\u00f3w w Polsce w maju 2017 roku wynios\u0142a og\u00f3\u0142em 27,4 mln, z czego na komputerach osobistych i laptopach (komputery osobiste u\u017cywane w domu oraz w pracy) \u2013 23,6 mln, a na urz\u0105dzeniach mobilnych (smartfony i tablety) 20,8 mln.<\/p>\n<h3>WYDAWCY &#8211; Wszystkie urz\u0105dzenia<\/h3>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-180554\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-1.png\" alt=\"\" width=\"560\" height=\"433\" title=\"\"><\/p>\n<p>Komputery osobiste i laptopy<\/h3>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-180555\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-2.png\" alt=\"\" width=\"560\" height=\"428\" title=\"\"><\/p>\n<p>Urz\u0105dzenia mobilne<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-180556\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-3.png\" alt=\"\" width=\"560\" height=\"425\" title=\"\"><\/p>\n<h3>DOMENY &#8211; Wszystkie urz\u0105dzenia<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-180557\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-4.png\" alt=\"\" width=\"560\" height=\"426\" title=\"\"><\/p>\n<p>Komputery osobiste i laptopy<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-180558\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-5.png\" alt=\"\" width=\"560\" height=\"430\" title=\"\"><\/p>\n<h3>Urz\u0105dzenia mobilne<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-180559\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-6.png\" alt=\"\" width=\"560\" height=\"426\" title=\"\"><\/p>\n<h3>APLIKACJE MOBILNE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-180560\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2017\/06\/polski-internet-w-maju-7.png\" alt=\"\" width=\"467\" height=\"426\" title=\"\"><br \/>\nLiczebno\u015b\u0107 pr\u00f3by: N=140 580. Grupa obj\u0119ta badaniem 7-75 lat. Do badania wykorzystano dane o strukturze internaut\u00f3w pochodz\u0105ce z badania NetTrack Millward Brown z I kwarta\u0142u 2017r. i badania Maluchy z 2016r.<\/p>\n<h3>\nPolskie Badania Internetu Sp. z o.o. (PBI)<\/h3>\n<p>PBI wspiera rynek wiedz\u0105 pozwalaj\u0105c\u0105 podejmowa\u0107 lepsze decyzje biznesowe w \u015brodowisku cyfrowym. W tym celu organizacja prowadzi i udost\u0119pnia wyniki bada\u0144 internetu &#8211; standardu pomiaru widowni internetowej Gemius\/PBI oraz bada\u0144 w\u0142asnych. Z danych PBI korzystaj\u0105 przedstawiciele wydawc\u00f3w, dom\u00f3w mediowych, dzia\u0142\u00f3w badawczych du\u017cych firm oraz agencje interaktywne. PBI przyczynia si\u0119 do rozwoju cyfrowego rynku, dziel\u0105c si\u0119 tak\u017ce wiedz\u0105 eksperck\u0105 i nawi\u0105zuj\u0105c wsp\u00f3\u0142prac\u0119 z organizacjami partnerskimi o zbli\u017conym profilu dzia\u0142alno\u015bci.&#8221;<\/p>\n<h3>\nGemius<\/h3>\n<p>Gemius to polska firma, kt\u00f3ra doradza przedsi\u0119biorcom, jak wykorzystywa\u0107 internet w biznesie. Od 15 lat bada internaut\u00f3w pod k\u0105tem korzystania z medi\u00f3w cyfrowych, tworz\u0105c w ten spos\u00f3b unikalny socjodemograficzny profil e-konsument\u00f3w. Mierzy ogl\u0105dalno\u015b\u0107 stron www i aplikacji, a tak\u017ce materia\u0142\u00f3w audio i wideo z poszczeg\u00f3lnych \u017ar\u00f3de\u0142 ruchu, tj. komputer\u00f3w, tablet\u00f3w i smartfon\u00f3w. Gemius dzia\u0142a w 37 krajach w Europie, Afryce P\u00f3\u0142nocnej i na Bliskim Wschodzie (region EMEA), a w 17 z nich posiada oddzia\u0142y. Jego klientami s\u0105 reklamodawcy, wydawcy, domy mediowe, agencje reklamowe i firmy z sektora e-commerce. Prowadzone przez firm\u0119 badania realizowane s\u0105 zgodnie z zasadami mi\u0119dzynarodowego kodeksu ICC\/ESOMAR. Wi\u0119cej: www.gemius.pl.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Liczba internaut\u00f3w w Polsce w maju 2017 roku wynios\u0142a og\u00f3\u0142em 27,4 mln, z czego na komputerach osobistych i&hellip;","protected":false},"author":39,"featured_media":180561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676,9662,9674],"tags":[102,459],"class_list":{"0":"post-180552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"category-badania","9":"category-ooh","10":"tag-gemius","11":"tag-pbi","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=180552"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/180552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/180561"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=180552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=180552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=180552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}