Celem kampanii, realizowanej w telewizji i prasie, pod nowym has\u0142em: „Delecta. Wszystko co kochasz”, jest komunikacja repozycjonowania marki.<\/p>\n
Kampania która jest skierowana do kobiet w wieku 25-49 lat, komunikowana b\u0119dzie w TV (TVP, Polsat, TVN, TV4, TVP Info, Polsat2, At Media, TVN Mix, Polsat Cafe) oraz w prasie (Tina, Przyjació\u0142ka, Viva, Pani Domu, Olivia,Claudia, Dobre Rady, Kobieta i \u017bycie, \u015awiat Kobiety, Bistro, Palce Liza\u0107).<\/p>\n
Autorem strategii jest DDB Warszawa<\/a> we wspó\u0142pracy z Brand Esteem Strategies\/DDB Warszawa\/ Starcom. Za planowanie i zakup mediów odpowiada dom mediowy Starcom<\/a>.<\/p>\n Kampania potrwa do 25 kwietnia br.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 najwi\u0119ksza w historii marki, wizerunkowa kampania reklamowa Delecty.","protected":false},"author":1,"featured_media":18024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472],"class_list":{"0":"post-18023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18023"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18024"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}