{"id":18005,"date":"2011-03-22T15:29:54","date_gmt":"2011-03-22T14:29:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kantar-media-polsat-liderem\/"},"modified":"2011-03-22T15:29:54","modified_gmt":"2011-03-22T14:29:54","slug":"kantar-media-polsat-liderem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/kantar-media-polsat-liderem.html","title":{"rendered":"Kantar Media: Polsat liderem"},"content":{"rendered":"<p>Jak wynika z danych firmy Kantar Media (poprzednio Expert Monitor), w lutym br. w\u015br&oacute;d telewizji najwi\u0119cej na reklamach (bez autopromocji) zarobi\u0142 <a href=\"http:\/\/dlafirm.mediarun.pl\/katalog\/firma\/polsat,948,1.html\" target=\"_blank\" rel=\"noopener\">Polsat<\/a> &#8211; 180,4 mln z\u0142 (10,1 proc. wi\u0119cej ni\u017c przed rokiem).<\/p>\n<p>Na drugim miejscu uplasowa\u0142a si\u0119 Jedynka z 150,5 mln z\u0142 przychodu (12,2 proc. mniej), a trzecia pozycja nale\u017ca\u0142a do stacji TVN, kt&oacute;rej reklamy zapewni\u0142y 149,7 mln z\u0142 (spadek o 0,5 proc.).<\/p>\n<p>Kolejna lokata nale\u017ca\u0142a do telewizyjnej Dw&oacute;jki, kt&oacute;rej wp\u0142ywy wynios\u0142y w lutym 95,5 mln z\u0142 i by\u0142y ni\u017csze od zesz\u0142orocznych (spadek o 10,0 proc.). Pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0119\u0142a Viva Polska z 37,2 mln z\u0142 przychodu reklamowego (10,9 proc. mniej ni\u017c w lutym 2010 r.).<\/p>\n<p>Dane, przygotowane przez firm\u0119 Kantar Media, opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W lutym br. wp\u0142ywy reklamowe stacji TV wynios\u0142y 894 mln z\u0142 i by\u0142y o 6,3 proc. ni\u017csze od odnotowanych w tym samym miesi\u0105cu 2010 r. Jedynie Polsat poprawi\u0142 wyniki.","protected":false},"author":1,"featured_media":18006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1380,97,1364],"class_list":{"0":"post-18005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-kantar-media","9":"tag-polsat","10":"tag-wplywy-reklamowe","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=18005"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/18005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/18006"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=18005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=18005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=18005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}