{"id":17983,"date":"2011-03-22T16:38:12","date_gmt":"2011-03-22T15:38:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/warka-po-pilkarsku-wideo\/"},"modified":"2011-03-22T16:38:12","modified_gmt":"2011-03-22T15:38:12","slug":"warka-po-pilkarsku-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/warka-po-pilkarsku-wideo.html","title":{"rendered":"Warka po pi\u0142karsku (wideo)"},"content":{"rendered":"<p>Fabu\u0142a spotu zosta\u0142a stworzona w oparciu o gesty rado\u015bci pi\u0142karzy na boisku, jakie mo\u017cna zaobserwowa\u0107 po zdobytym golu czy wygranym meczu. Jest wi\u0119c popularna &#8222;ko\u0142yska&#8221; czy bieganie z koszulk\u0105 na g\u0142owie &#8211; jednak akcja nie rozgrywa si\u0119 na boisku, a na terenie browaru w Warce.<\/p>\n<p>&#8211; Kampania rozpoczyna program aktywacji oficjalnego sponsoringu reprezentacji Polski przez Wark\u0119. Podkre\u015blaj\u0105c warto\u015bci p\u0142yn\u0105ce z poczucia wsp&oacute;lnoty, rado\u015b\u0107 i entuzjazm, zamierzamy wzmacnia\u0107 emocjonalny wizerunek marki &#8211; zapowiada Anetta Go\u0142da, brand PR manager Grupy \u017bywiec.<\/p>\n<p>Spot b\u0119dzie emitowany we wszystkich mediach og&oacute;lnopolskich. Za kreacj\u0119 odpowiedzialna jest agencja Just, planowanie i zakup medi&oacute;w powierzono Macroscope&nbsp;OMD.<\/p>\n<p>Warka zosta\u0142a oficjalnym sponsorem pi\u0142karskiej reprezentacji Polski w sierpniu 2010 r.<\/p>\n","protected":false},"excerpt":{"rendered":"W telewizji zadebiutowa\u0142 spot reklamowy nawi\u0105zuj\u0105cy do faktu sponsorowania pi\u0142karskiej reprezentacji Polski przez Wark\u0119.","protected":false},"author":1,"featured_media":17984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[952,325,217],"class_list":{"0":"post-17983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-just","9":"tag-macroscope-omd","10":"tag-warka","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17983"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17984"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}