{"id":1798,"date":"2013-04-18T12:27:14","date_gmt":"2013-04-18T10:27:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/uwierzysz-jak-sprobujesz-kampania-marketingowa-coca-cola-zero-wideo\/"},"modified":"2013-04-18T12:27:14","modified_gmt":"2013-04-18T10:27:14","slug":"uwierzysz-jak-sprobujesz-kampania-marketingowa-coca-cola-zero-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/uwierzysz-jak-sprobujesz-kampania-marketingowa-coca-cola-zero-wideo.html","title":{"rendered":"&#8222;Uwierzysz jak spr\u00f3bujesz&#8221; &#8211; kampania marketingowa Coca-Cola Zero (wideo)"},"content":{"rendered":"<p>Celem kampanii jest przekonanie konsument&oacute;w, by si\u0119gn\u0119li po nap&oacute;j Coca-Cola Zero, spr&oacute;bowali go i przekonali si\u0119, \u017ce smakuje on jak regularna Coca-Cola.<\/p>\n<p>G\u0142&oacute;wnym elementem tegorocznej komunikacji marki jest spot, w kt&oacute;rym sprzedawca z kinowego baru wci\u0105ga uczestnik&oacute;w jednego z seans&oacute;w filmowych w intryg\u0119. Bazuje ona na podmianie zamawianej przez ludzi Coca-Coli na Coca-Col\u0119 Zero. Zamiana wychodzi na jaw.<\/p>\n<p>Nowa kampania Coca-Cola Zero jest kolejn\u0105, po zesz\u0142orocznej wsp&oacute;\u0142pracy z dystrybutorem filmu SkyfallTM. Zaplanowane dzia\u0142ania wykorzystuj\u0105 zoptymalizowane kana\u0142y komunikacji, mi\u0119dzy innymi: telewizj\u0119, kino, internet, no\u015bniki zewn\u0119trzne, jak r&oacute;wnie\u017c wsparcie w wybranych kana\u0142ach sprzeda\u017cy oraz dzia\u0142ania w social media.<\/p>\n<p>Autorem koncepcji kreatywnej jest McCann Erickson Mediolan i McCann Barcelona. Adaptacj\u0105 spotu na polski rynek zaj\u0119\u0142a si\u0119 agencja McCann. Media zakupi\u0142 dom mediowy Starcom. Za media elektroniczne odpowiada K2, a za dzia\u0142ania public relations Rc2 Raczkiewicz Chenczke Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod nazw\u0105 &#8222;Uwierzysz jak spr&oacute;bujesz&#8221; rusza nowa kampania marketingowa Coca-Cola Zero.","protected":false},"author":1,"featured_media":1799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[57],"class_list":{"0":"post-1798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-coca-cola","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1799"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}