{"id":179745,"date":"2017-04-26T16:30:21","date_gmt":"2017-04-26T14:30:21","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=179745"},"modified":"2017-04-26T16:47:01","modified_gmt":"2017-04-26T14:47:01","slug":"top10-reklam-wideo-online-marcu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/top10-reklam-wideo-online-marcu.html","title":{"rendered":"TOP 10 reklam wideo online w marcu"},"content":{"rendered":"<div class=\"artLeadBox group\">\n<div class=\"infoBox\">\n<h2>Kt\u00f3re reklamy wideo online obejrza\u0142o w marcu najwi\u0119cej polskich internaut\u00f3w? Liderem w gronie TOP10 by\u0142 spot Gillette, kt\u00f3ry wy\u015bwietli\u0142 si\u0119 3,2 mln os\u00f3b.<\/h2>\n<p>Swoj\u0105 obecno\u015b\u0107 w sieci mocno zaznaczy\u0142y tak\u017ce kreacje marek nale\u017c\u0105cych do Grupy OLX. \u0141\u0105cznie odnotowa\u0142y one 20,5 mln odtworze\u0144. Gemius przygotowa\u0142 zestawienie 10 reklam wideo online, kt\u00f3re w ostatnim miesi\u0105cu odtwarza\u0142o najwi\u0119cej internaut\u00f3w. Analizie poddano dane z marca 2017 roku zebrane w\u015br\u00f3d polskich u\u017cytkownik\u00f3w sieci w wieku 7-75 lat korzystaj\u0105cych z komputer\u00f3w stacjonarnych i laptop\u00f3w (\u017ar\u00f3d\u0142o: gemiusAdReal).<\/p>\n<\/div>\n<\/div>\n<div class=\"column-620 right\">\n<div class=\"artWrapper group\">\n<div class=\"ce_text block\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gemius.pl\/files\/PL\/video%20ads\/2017_04_26_Marzec_Top10_reklam_wideo_online.png\" alt=\"\" width=\"640\" height=\"539\" title=\"\"><\/p>\n<h3>Top 10 reklam video a w\u015br\u00f3d nich cztery miejsca dla FMCG&#8230;<\/h3>\n<p>W zestawieniu TOP10 najlepszy rezultat osi\u0105gn\u0119\u0142a kreacja Gillette (Procter &amp; Gamble Co), kt\u00f3r\u0105 ogl\u0105da\u0142o 3,2 mln internaut\u00f3w. W zestawieniu znalaz\u0142y si\u0119 jeszcze trzy inne spoty promuj\u0105ce marki z grupy FMCG \u2013 wszystkie nale\u017c\u0105ce do koncernu Unilever. Wideo Rexony zosta\u0142o odtworzone przez 2,8 mln os\u00f3b, Ramy przez 2,7 mln, a kreacja marki Knorr, zamykaj\u0105ca ranking \u2013 przez 2,5 mln internaut\u00f3w korzystaj\u0105cych z komputer\u00f3w osobistych. Warto zauwa\u017cy\u0107, \u017ce w\u015br\u00f3d reklam uwzgl\u0119dnionych w TOP10 to w\u0142a\u015bnie spot Rexony mia\u0142 najwi\u0119cej wy\u015bwietle\u0144 \u2013 13,2 mln.<\/p>\n<h3>\u2026i trzy reklamy serwis\u00f3w og\u0142oszeniowych<\/h3>\n<p>W rankingu obok siebie znalaz\u0142y si\u0119 a\u017c trzy spoty promuj\u0105ce serwisy nale\u017c\u0105ce do Grupy OLX. Reklamy wideo stron internetowych z og\u0142oszeniami by\u0142y ogl\u0105dane przez zbli\u017con\u0105 liczb\u0119 u\u017cytkownik\u00f3w sieci: otoMoto \u2013 3,1 mln, otoDom \u2013 2,9 mln i OLX.pl r\u00f3wnie\u017c 2,9 mln. \u0141\u0105cznie odnotowa\u0142y one 20,5 mln odtworze\u0144.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Kt\u00f3re reklamy wideo online obejrza\u0142o w marcu najwi\u0119cej polskich internaut\u00f3w? Liderem w gronie TOP10 by\u0142 spot Gillette, kt\u00f3ry&hellip;","protected":false},"author":39,"featured_media":179748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9674,11035],"tags":[],"class_list":{"0":"post-179745","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-ooh","9":"category-rankingi","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/179745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=179745"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/179745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/179748"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=179745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=179745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=179745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}