{"id":17971,"date":"2011-03-22T22:31:55","date_gmt":"2011-03-22T21:31:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ceneo-pl-kogo-podnieca-takie-tam-klikanie\/"},"modified":"2011-03-22T22:31:55","modified_gmt":"2011-03-22T21:31:55","slug":"ceneo-pl-kogo-podnieca-takie-tam-klikanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ceneo-pl-kogo-podnieca-takie-tam-klikanie.html","title":{"rendered":"Ceneo.pl: kogo podnieca takie tam klikanie?"},"content":{"rendered":"<p>Kampania ma umocni\u0107 Ceneo na pozycji lidera por&oacute;wnywarek e-commerce oraz wypromowa\u0107 serwis jako miejsce robienia zakup&oacute;w internetowych.<\/p>\n<p>Punktem wyj\u015bcia kampanii jest ironiczne zestawienie zakup&oacute;w on-line z zakupami w supermarkecie. Na potrzeby akcji wykreowane zosta\u0142y postacie \u0141owc&oacute;w Promocji, kt&oacute;rzy s\u0105 g\u0142&oacute;wnymi bohaterami dw&oacute;ch film&oacute;w wirusowych, stanowi\u0105cych centralny element promocyjny kampanii.<\/p>\n<p>W teledysku &#8222;Reprezentuj\u0119 market (Diss na Ceneo)&#8221;, kt&oacute;ry w ci\u0105gu pierwszych 5 dni od debiutu na YouTube obejrza\u0142o prawie 200 tys. internaut&oacute;w, \u0142owcy wychwalaj\u0105 zalety tradycyjnych zakup&oacute;w i gardz\u0105 &#8222;kilkaniem w sieci&#8221;.<\/p>\n<p>Drugim filmem wspieraj\u0105cym kampani\u0119 jest fikcyjny dokument, opowiadaj\u0105cy o \u0142owach w supermarkecie.<\/p>\n<p>Postacie \u0141owc&oacute;w Promocji zosta\u0142y r&oacute;wnie\u017c wykorzystane w kampanii displayowej, kt&oacute;ra ruszy\u0142a na portalach Onet.pl, WP.pl, Interia.pl i Gazeta.pl. Z my\u015bl\u0105 o u\u017cytkownikach Facebooka przygotowano r&oacute;wnie\u017c gr\u0119 &#8222;\u0141owcy Promocji&#8221;, w kt&oacute;rej internauta startuje w sklepowym wy\u015bcigu po promocje oraz konkurs z nagrodami.<\/p>\n<p>Za kreacj\u0119 i koordynacj\u0119 dzia\u0142a\u0144 reklamowych odpowiada agencja GONG.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa por&oacute;wnywarki Ceneo.pl, kt&oacute;rej centralnym elementem s\u0105 dwa filmy wirusowe.","protected":false},"author":1,"featured_media":17972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[467,261],"class_list":{"0":"post-17971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ceneo-pl","9":"tag-gong","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17971"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17972"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}