{"id":179433,"date":"2017-04-10T14:48:31","date_gmt":"2017-04-10T12:48:31","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=179433"},"modified":"2017-04-10T15:24:09","modified_gmt":"2017-04-10T13:24:09","slug":"inspirujaca-kampania-marki-mola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/inspirujaca-kampania-marki-mola.html","title":{"rendered":"Inspiruj\u0105ca kampania marki Mola &#8211; jak r\u0119cznik papierowy mo\u017ce zmieni\u0107 Twoje \u017cycie?"},"content":{"rendered":"<h2 align=\"justify\"><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">30.000 maskotek w promocji Mola do odebrania w Inmedio i Relay<\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Pod has\u0142em \u201ePrzyjmij z u\u015bmiechem ka\u017cdy Ups!\u201d realizowana jest promocja marki Mola z portfolio Metsa Tissue, w kt\u00f3rej do <\/span><\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\">rozdania jest 30.000 nagr\u00f3d. <span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Koncepcja promocji oparta jest na personalizacji \u201eups\u00f3w\u201d, czyli plam, \u015blad\u00f3w, chlapni\u0119\u0107, zabrudze\u0144<br \/>\ni innych drobnych, nieprzewidzianych wpadek, kt\u00f3re zdarzaj\u0105 si\u0119 ka\u017cdego dnia, w ka\u017cdym domu. Zwykle towarzysz\u0105 r\u00f3\u017cnym czynno\u015bciom dnia codziennego, spontanicznym zabawom, gotowaniu, jedzeniu, czy nauce. Papiery i r\u0119czniczki papierowe Mola s\u0105 rozwi\u0105zaniem na ka\u017cdy \u201eups\u201d. <\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"justify\">Jak stworzy\u0107 skuteczn\u0105 kampani\u0119? Nagradzaj swoich klient\u00f3w<\/h3>\n<p align=\"justify\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Inspiruj\u0105ca kampania marki Mola zach\u0119ca konsument\u00f3w, aby ka\u017cdy \u201eups\u201d przyjmowali z u\u015bmiechem i humorem. W celu oswojenia \u201eups\u00f3w\u201d Mola stworzy\u0142a kolekcj\u0119 pi\u0119ciu maskotek: De Pa\u015bciak, Jednoro\u017cek, Chlip-Chlap, Kaktusiak i Pizzerino, z kt\u00f3rych ka\u017cda ma sw\u00f3j charakter i kryje w sobie histori\u0119 umiejscowion\u0105 w innej cz\u0119\u015bci domu. Aby otrzyma\u0107 Upsa nale\u017cy kupi\u0107 3 dowolne produkty marki Mola w promocyjnym opakowaniu, zachowa\u0107 paragon i opakowanie promocyjne oraz uda\u0107 si\u0119 do wybranego salonu prasowego Inmedio lub Relay po odbi\u00f3r nagrody. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Komunikacja promocji obejmuje materia\u0142y POS, spoty radiowe, kampani\u0119 on-line, w tym 15\u2019\u2019 filmy prezentuj\u0105ce humorystyczne scenki z udzia\u0142em Ups\u00f3w. Za koncepcj\u0119, kreacj\u0119 i realizacj\u0119 akcji promocyjnej, w tym produkcj\u0119 maskotek i film\u00f3w do internetu odpowiada agencja IQ Marketing. Za planowanie i zakup medi\u00f3w internetowych odpowiada <\/span><\/span><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">VML Poland<\/span><\/span><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">, kampani\u0119 radiow\u0105 planuje <\/span><\/span><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Initiative Media Warszawa.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial,serif;\"><span style=\"font-size: small;\">Promocja trwa do 31 maja 2017 lub do wyczerpania zapas\u00f3w. Wi\u0119cej <a href=\"http:\/\/www.upsymola.pl\" target=\"_blank\" rel=\"noopener\">tutaj<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"30.000 maskotek w promocji Mola do odebrania w Inmedio i Relay Pod has\u0142em \u201ePrzyjmij z u\u015bmiechem ka\u017cdy Ups!\u201d&hellip;","protected":false},"author":39,"featured_media":179437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9658,9642],"tags":[430,11431,11429,11430],"class_list":{"0":"post-179433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-branding","9":"category-atl","10":"tag-konkurs","11":"tag-maskotka","12":"tag-mola","13":"tag-ups","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/179433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=179433"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/179433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/179437"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=179433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=179433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=179433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}