{"id":17881,"date":"2011-03-24T20:45:35","date_gmt":"2011-03-24T19:45:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nadal-ambasadorem-bacardi-wideo\/"},"modified":"2011-03-24T20:45:35","modified_gmt":"2011-03-24T19:45:35","slug":"nadal-ambasadorem-bacardi-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nadal-ambasadorem-bacardi-wideo.html","title":{"rendered":"Nadal ambasadorem Bacardi (wideo)"},"content":{"rendered":"<p>Zaproszenie do udzia\u0142u w kampanii \u015bwiatowej s\u0142awy tenisisty to kolejny krok Bacardi w promowaniu odpowiedzialnej konsumpcji alkoholu. Trwaj\u0105cy trzy lata kontrakt poprzedniego ambasadora marki Michaela Schumachera wygas\u0142 wraz z ko\u0144cem 2010 roku.<\/p>\n<p>Kampania Bacardi pod has\u0142em &#8222;Champions Drink Responsibly&#8221; stworzona przez agencj\u0119 23red prowadzona jest poprzez kampani\u0119 reklamow\u0105 oraz dzia\u0142ania w social media. Rozpocz\u0119ta w 2008 roku akcja ma swoj\u0105 stron\u0119 na Facebooku oraz w\u0142asny kana\u0142 w YouTube.<\/p>\n<p>Najnowsze reklamy przedstawiaj\u0105 hiszpa\u0144skiego tenisist\u0119, kt&oacute;ry poucza konsument&oacute;w na temat odpowiedzialnego spo\u017cywania alkoholu. Jednem z plakat&oacute;w, na kt&oacute;rym Nadal trzyma rakiet\u0119 nad szklank\u0105 opatrzony jest napisem &#8222;I&#8217;d always tell my friends where the line is.&#8221; (w wolnym t\u0142umaczeniu: zawsze powtarzam przyjacio\u0142om, gdzie jest linia). Inny opatrzono napisem &#8222;I try to beat everyone at tennis, not drinking&#8221; (staram si\u0119 pobi\u0107 wszystkich w tenisie, nie w piciu).<\/p>\n<p>&#8211; Rafael Nadal jest mistrzem \u015bwiata w swojej dyscyplinie, a jego po\u015bwi\u0119cenie i styl \u017cycia odzwierciedlaj\u0105 warto\u015bci naszej marki oraz tej kampanii &#8211; podkre\u015bla Seamus McBrice, prezes Bacardi.<\/p>\n","protected":false},"excerpt":{"rendered":"Tenisista Rafael Nadal zast\u0105pi kierowc\u0119 F1 Michaela Schumachera w roli \u015bwiatowego ambasadora marki Bacardi.","protected":false},"author":1,"featured_media":17882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1080],"class_list":{"0":"post-17881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bacardi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17881"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17882"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}