{"id":17877,"date":"2011-03-25T00:32:58","date_gmt":"2011-03-24T23:32:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/antonio-banderas-polak-potrafi-ole-wideo\/"},"modified":"2011-03-25T00:32:58","modified_gmt":"2011-03-24T23:32:58","slug":"antonio-banderas-polak-potrafi-ole-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/antonio-banderas-polak-potrafi-ole-wideo.html","title":{"rendered":"Antonio Banderas: Polak potrafi, ole! (wideo)"},"content":{"rendered":"<p>&#8211; Wybrali\u015bmy Antonio Banderasa, bo bardzo podoba nam si\u0119&nbsp;jego wizerunek. Jest dynamiczny, a jednocze\u015bnie sympatyczny i bardzo dobrze kojarzony z rolami w filmach &#8222;Zorro&#8221; czy &#8222;Desperado&#8221; &#8211; wyja\u015bnia J\u0119drzej Marciniak, szef marketingu w BZ WBK.<\/p>\n<p>Marciniak przyznaje, \u017ce bank bra\u0142 r&oacute;wnie\u017c pod uwag\u0119 zatrudnienie m.in. Georga Clooneya, Catherine Zeta Jones i Harrisona Forda. Nie ujawnia jednak wysoko\u015bci ga\u017cy Banderasa.<\/p>\n<p>45-sekundowy spot nakr\u0119cono w Los Angeles. Kampania reklamowa obejmie telewizj\u0119 (m.in. TVP1, TVP2, TVN, Polsat, TVP Info, Superstacja, TVN24, Puls, TVN Turbo, kana\u0142y z pakietu At Media), internet (najwi\u0119ksze portale, komunikator Gadu-Gadu), pras\u0119 (m.in. Gazeta Wyborcza, Fakt, Newsweek, Wprost, Polityka, Forum, Viva!, Tina) oraz outdoor (siatki wielkoformatowe w najwi\u0119kszych miastach).<\/p>\n<p>Kampani\u0119 przygotowa\u0142a agencja GPD Advertising, za produkcj\u0119 odpowiada Tandem Taren-To. Media zaplanowa\u0142 i kupi\u0142 Starcom.<\/p>\n<p>W po\u0142owie maja rozpocznie si\u0119 drug\u0105 cz\u0119\u015b\u0107 kampanii, w kt&oacute;rej Antonio Banderas b\u0119dzie promowa\u0142&nbsp;kredyty dla ma\u0142ych i \u015brednich przedsi\u0119biorstw.<\/p>\n<p>Hiszpa\u0144ski aktor jest kolejn\u0105 mi\u0119dzynarodow\u0105 gwiazd\u0105 reklamuj\u0105c\u0105 BZ WBK. Wcze\u015bniej w kampaniach banku wyst\u0105pili m.in. John Cleese, Danny de Vito i Gerard Depardieu.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza najnowsza kampania reklamowa BZ WBK z udzia\u0142em Antonio Banderasa. Hiszpa\u0144ski aktor promuje kredyt got&oacute;wkowy banku.","protected":false},"author":1,"featured_media":17878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1056],"class_list":{"0":"post-17877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gpd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17877"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17878"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}