{"id":17873,"date":"2011-03-25T12:11:20","date_gmt":"2011-03-25T11:11:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/joanna-krupa-twarza-lodow-koral-wideo\/"},"modified":"2011-03-25T12:11:20","modified_gmt":"2011-03-25T11:11:20","slug":"joanna-krupa-twarza-lodow-koral-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/joanna-krupa-twarza-lodow-koral-wideo.html","title":{"rendered":"Joanna Krupa twarz\u0105 lod\u00f3w Koral (wideo)"},"content":{"rendered":"<p>Na potrzeby kampanii powsta\u0142y trzy 45-sekundowe spoty, kt&oacute;re r&oacute;\u017cni\u0105 si\u0119 zako\u0144czeniem. Krupa podczas nich wyst\u0119puje w 15 r&oacute;\u017cnych strojach.<\/p>\n<p>Kampania pod has\u0142em &#8222;Zawsze jest pora na lody Koral&#8221; swym zasi\u0119giem obejmie telewizj\u0119, internet, pras\u0119, outdoor oraz punkty sprzeda\u017cy (m.in. cenniki, standy, plansze, katalogi produkt&oacute;w).<\/p>\n<p>Spot wyre\u017cyserowany przez Jana Hrywniaka ma by\u0107 inspirowany filmem &#8222;Turysta&#8221;. Firma PPL Koral, do kt&oacute;rej nale\u017cy marka, nie ujawnia, kto odpowiada za kreacj\u0119  i mediaplan.<\/p>\n<p>Do tej pory lody firmy reklamowali m.in. Majka Je\u017cowska, Daniel Olbrychski, Maryla Rodowicz, Doda oraz Natasza Urba\u0144ska.<\/p>\n","protected":false},"excerpt":{"rendered":"Modelka Joanna Krupa, znana w Polsce g\u0142&oacute;wnie z udzia\u0142u w programie &#8222;Top Model&#8221;, zosta\u0142a twarz\u0105 nowej kampanii reklamowej lod&oacute;w Koral.","protected":false},"author":1,"featured_media":17874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1993,1994],"class_list":{"0":"post-17873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-joanna-krupa","9":"tag-koral","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17873"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17874"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}