{"id":17869,"date":"2011-03-25T14:15:07","date_gmt":"2011-03-25T13:15:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazde-z-zagranicy-zatrudnie-od-zaraz-wideo\/"},"modified":"2011-03-25T14:15:07","modified_gmt":"2011-03-25T13:15:07","slug":"gwiazde-z-zagranicy-zatrudnie-od-zaraz-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazde-z-zagranicy-zatrudnie-od-zaraz-wideo.html","title":{"rendered":"Gwiazd\u0119 z zagranicy zatrudni\u0119 od zaraz! (wideo)"},"content":{"rendered":"<p>Nie wszyscy jednak pami\u0119taj\u0105, \u017ce pocz\u0105tki korzystania z wizerunku zagranicznych s\u0142aw si\u0119gaj\u0105 lat 90., kiedy to Jean Reno zgodzi\u0142 si\u0119 na udzia\u0142 w reklamie piwa EB. Kilka lat p&oacute;\u017aniej Sophia Loren, zdobywczyni dw&oacute;ch Oscar&oacute;w, promowa\u0142a \u015bwie\u017ce piero\u017cki i kopytka Malma.<\/p>\n<p>Pocz\u0105tek XXI wieku to wysyp polskich kampanii z udzia\u0142em zagranicznych go\u015bci.&nbsp;Mimo, \u017ce ich wynagrodzenie jest cz\u0119sto co najmniej dwukrotnie wy\u017csze od stawek polskich gwiazd, firmy ch\u0119tnie pos\u0142uguj\u0105 si\u0119 ich wizerunkiem. I maj\u0105 ku temu powody. Woda mineralna Arctic, dzi\u0119ki kampanii reklamowej z Cindy Crawford, znacznie zwi\u0119kszy\u0142a udzia\u0142y w rynku, a bank BZ WBK, po zatrudnieniu Gerarda Depardieu, zak\u0142ada\u0142 dziennie ok. 2,5 tys. nowych kont oszcz\u0119dno\u015bciowych.<\/p>\n<p>Przypominamy najs\u0142ynniejsze reklamy z udzia\u0142em zagranicznych gwiazd muzyki i filmu:<\/p>\n","protected":false},"excerpt":{"rendered":"Lista zagranicznych gwiazd, kt&oacute;re swoj\u0105 twarz\u0105 promuj\u0105 polskie firmy, stale si\u0119 wyd\u0142u\u017ca. Ostatnio pojawi\u0142 si\u0119 na niej Antonio Banderas, bohater nowego spotu BZ WBK.","protected":false},"author":1,"featured_media":17870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[93,1332,1897,1805,504,298],"class_list":{"0":"post-17869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arctic","9":"tag-bz-wbk","10":"tag-era","11":"tag-madonna","12":"tag-radio-zet","13":"tag-rmf-fm","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17869"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17870"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}