{"id":178484,"date":"2017-03-01T11:54:04","date_gmt":"2017-03-01T10:54:04","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=178484"},"modified":"2017-03-22T21:35:41","modified_gmt":"2017-03-22T20:35:41","slug":"178484","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/178484.html","title":{"rendered":"Marek Kmiecik, Dyrektor Marketingu CCC &#8211; &#8222;analizujemy zachowania konsument\u00f3w&#8221;"},"content":{"rendered":"<h3 style=\"text-align: justify;\">W\u0142a\u015bnie wystartowa\u0142a najnowsza kampania marki CCC. Gigant obuwniczy komentuje swoj\u0105 strategi\u0119 zdobywania rynk\u00f3w i anga\u017cowanie si\u0119 w rozwijanie marki na obecnych czterech rynkach. Zobacz spot wiosennej\u00a0kolekcji, promowanej has\u0142em &#8222;CCC &#8211; Go for more &#8211; Id\u0119 po wi\u0119cej!&#8221;.<\/h3>\n<blockquote><p><em>&#8222;W ubieg\u0142ym roku zanotowali\u015bmy wzrost sprzeda\u017cy oraz wzrost wsp\u00f3\u0142czynnik\u00f3w\u00a0marketingowych. Mi\u0119dzy innymi znajomo\u015b\u0107 marki CCC, intencja zakupu w CCC, itd. Zakladamy wi\u0119c, \u017ce obie kampanie reklamowe: wiosenna i jesienna mia\u0142y na to wp\u0142yw. W tym roku\u00a0zdecydowali\u015bmy si\u0119 na kontynuacj\u0119 komunikacji reklamowej. Nasze wydatki s\u0105 adekwatne do dzia\u0142a\u0144 rynkowych.\u00a0Obecna kampania jest prowadzona na czterech rynkach: Polski, Czech, S\u0142owacji i W\u0119gier, gdzie konsumenci znaj\u0105 ju\u017c nasz\u0105 mark\u0119. Je\u015bli chodzi o inne rynki, to analizujemy zachowania konsument\u00f3w i podejmujemy dzia\u0142ania adekwatne do poziomu naszej dystrybucji.&#8221; &#8211; komentuje Marek Kmiecik, Dyrektor Marketingu CCC.eu Sp. z o.o.<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=asLnRYzfHiM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=asLnRYzfHiM<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"W\u0142a\u015bnie wystartowa\u0142a najnowsza kampania marki CCC. Gigant obuwniczy komentuje swoj\u0105 strategi\u0119 zdobywania rynk\u00f3w i anga\u017cowanie si\u0119 w rozwijanie&hellip;","protected":false},"author":2,"featured_media":178486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9642],"tags":[6099,9640,200],"class_list":{"0":"post-178484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-atl","9":"tag-ccc","10":"tag-marketing","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/178484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=178484"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/178484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/178486"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=178484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=178484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=178484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}