{"id":17833,"date":"2011-03-28T11:10:27","date_gmt":"2011-03-28T09:10:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tailorbaker-i-partner-of-promotion-dla-izby-celnej\/"},"modified":"2011-03-28T11:10:27","modified_gmt":"2011-03-28T09:10:27","slug":"tailorbaker-i-partner-of-promotion-dla-izby-celnej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/tailorbaker-i-partner-of-promotion-dla-izby-celnej.html","title":{"rendered":"Tailor&#038;Baker i Partner of Promotion dla Izby Celnej"},"content":{"rendered":"<p>Jej g\u0142&oacute;wnym celem b\u0119dzie utrwalenie w \u015bwiadomo\u015bci spo\u0142ecznej wiedzy o negatywnych skutkach przemytu, a tak\u017ce gro\u017anych konsekwencjach wynikaj\u0105cych z nabywania towar&oacute;w pochodz\u0105cych z przest\u0119pstwa. Pierwszy etap kampanii antyprzemytniczej zosta\u0142 zaplanowany na lato 2011 roku. Dzia\u0142ania b\u0119d\u0105 skoncentrowane g\u0142&oacute;wnie we wschodnich wojew&oacute;dztwach Polski.<\/p>\n<p>Do zada\u0144 obu agencji nale\u017ce\u0107 b\u0119dzie opracowanie koncepcji kampanii w tym m.in. strategia komunikacji i dotarcia do grup docelowych, identyfikacja i segmentacja grup docelowych, rekomendacja kana\u0142&oacute;w komunikacji i narz\u0119dzi marketingowych oraz aktywno\u015bci PR. Agencje maj\u0105 tak\u017ce opracowa\u0107 has\u0142a kampanii, identyfikacj\u0119 graficzn\u0105 oraz adaptacj\u0119 do poszczeg&oacute;lnych no\u015bnik&oacute;w. Istotnym elementem projektu b\u0119dzie wskazanie sojusznik&oacute;w i partner&oacute;w kampanii oraz sposob&oacute;w dotarcia do tych grup.<\/p>\n<p>Partner of Promotion wraz z Tailor&amp;Baker tworzy platform\u0119 reklamowo-marketingow\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"Tailor&amp;Baker i Partner of Promotion zosta\u0142y wybrane w przetargu przez Izb\u0119 Celn\u0105 w Olsztynie do przygotowania kampanii antyprzemytniczej S\u0142u\u017cby Celnej RP.","protected":false},"author":1,"featured_media":17834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[230,1654],"class_list":{"0":"post-17833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-partner-of-promotion","9":"tag-tailorbaker","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17833"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17834"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}