{"id":178187,"date":"2017-02-16T10:37:49","date_gmt":"2017-02-16T09:37:49","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=178187"},"modified":"2017-03-22T21:35:49","modified_gmt":"2017-03-22T20:35:49","slug":"havas-kampania-nowego-idola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/havas-kampania-nowego-idola.html","title":{"rendered":"Havas z kampani\u0105 podczas nowego &#8222;Idola&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>Havas Sports &amp; Entertainment i Saatchi &amp; Saatchi IS niestandardowo dla marki Jacobs w programie \u201eIdol\u201d<\/b><\/p>\n<p style=\"text-align: justify;\">Po 12 latach przerwy program \u201eIdol\u201d wraca do ram\u00f3wki Telewizji Polsat. Sponsorem produkcji zosta\u0142a marka Jacobs.\u00a0Wsp\u00f3\u0142praca producenta kawy wpisuje si\u0119 w now\u0105 strategi\u0119 komunikacji marki opartej na pobudzaniu do realizacji marze\u0144. Mowa o kampanii \u201eObud\u017a marzenia\u201d.<\/p>\n<p style=\"text-align: justify;\">Agencja Havas Sports &amp; Entertainment wspiera mark\u0119 w dzia\u0142aniach zwi\u0105zanych z lokowaniem produktu, a tak\u017ce og\u00f3\u0142em dzia\u0142a\u0144 sponsoringowych przy programie \u201eIdol\u201d.\u00a0Za zakup medi\u00f3w w kampanii odpowiedzialny jest dom mediowy Havas Media.<\/p>\n<p style=\"text-align: justify;\">Kreacj\u0119 przygotowa\u0142a agencja Saatchi &amp; Saatchi IS.\u00a0Program \u201eIdol\u201d to jeden z pierwszych program\u00f3w typu talent show w Polsce. Karier\u0119 w programie zaczynali tacy muzycy jak Monika Brodka, czy Ania D\u0105browska. \u00a015 lutego o godzinie 20:00 wyemitowany zosta\u0142 pierwszy odcinek nowej serii. Fina\u0142 programu odb\u0119dzie si\u0119 w maju.<\/p>\n","protected":false},"excerpt":{"rendered":"Havas Sports &amp; Entertainment i Saatchi &amp; Saatchi IS niestandardowo dla marki Jacobs w programie \u201eIdol\u201d Po 12&hellip;","protected":false},"author":2,"featured_media":178189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639,9648,9642],"tags":[74,11353,11352,11354],"class_list":{"0":"post-178187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-pr","9":"category-atl","10":"tag-havas","11":"tag-idol","12":"tag-jacobs","13":"tag-tv-reklama","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/178187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=178187"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/178187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/178189"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=178187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=178187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=178187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}