{"id":17807,"date":"2011-03-28T14:14:00","date_gmt":"2011-03-28T12:14:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kantar-media-zbada-wplywy-reklamowe-w-internecie\/"},"modified":"2011-03-28T14:14:00","modified_gmt":"2011-03-28T12:14:00","slug":"kantar-media-zbada-wplywy-reklamowe-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/kantar-media-zbada-wplywy-reklamowe-w-internecie.html","title":{"rendered":"Kantar Media zbada wp\u0142ywy reklamowe w internecie"},"content":{"rendered":"<p>Badanie to okre\u015bla warto\u015b\u0107 kampanii reklamowych realizowanych w internecie w oparciu o metodologi\u0119 stosowan\u0105 w ramach firm Kantar Media Intelligence (firmy badaj\u0105ce media, skupione w grupie WPP) i wyniki ogl\u0105dalno\u015bci publikowane przez PBI.<\/p>\n<p>Metodologia ewaluacji wydatk&oacute;w reklamowych autorstwa TNS Media Intelligence USA, zosta\u0142a przez polski zesp&oacute;\u0142 zaadaptowana do warunk&oacute;w lokalnego rynku reklamy internetowej i technologii wykorzystywanych przez g\u0142&oacute;wnych graczy tego medium.<\/p>\n<p>Do cel&oacute;w kolekcji informacji o reklamach wykorzystywany jest Evaliant Spider dostarczony przez Kantar Media Intelligence France.<\/p>\n<p>Wyniki s\u0105 wyliczane po opublikowaniu przez PBI miesi\u0119cznych danych ogl\u0105dalno\u015bci witryn internetowych w oparciu o dostarczone przez badanych cenniki emisji reklam.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Kantar Media (dawniej Expert Monitor), znana z bada\u0144 wydatk&oacute;w reklamowych,&nbsp; wdro\u017cy\u0142a nowy projekt Evaliant Internet AdEx.","protected":false},"author":1,"featured_media":17808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[1836,1380],"class_list":{"0":"post-17807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-expert-monitor","9":"tag-kantar-media","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17807"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17808"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}