{"id":17789,"date":"2011-03-28T17:01:14","date_gmt":"2011-03-28T15:01:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/franciszek-smuda-w-kampanii-biedronki-wideo\/"},"modified":"2011-03-28T17:01:14","modified_gmt":"2011-03-28T15:01:14","slug":"franciszek-smuda-w-kampanii-biedronki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/franciszek-smuda-w-kampanii-biedronki-wideo.html","title":{"rendered":"Franciszek Smuda w kampanii Biedronki (wideo)"},"content":{"rendered":"<p>Wiod\u0105ce has\u0142o kampanii &#8222;Wszyscy jeste\u015bmy Dru\u017cyn\u0105 Narodow\u0105!&#8221; jest motywem przewodnim, na kt&oacute;rym oparta b\u0119dzie ca\u0142a komunikacja wizerunkowa Biedronki w kontek\u015bcie tego projektu sponsoringowego.<\/p>\n<p>Twarz\u0105 pierwszej ods\u0142ony dzia\u0142a\u0144 wizerunkowych jest trener reprezentacji pi\u0142karskiej Franciszek Smuda.<\/p>\n<p>Kampani\u0119 rozpoczyna telewizyjny spot reklamowy, w kt&oacute;rym trener Smuda na konferencji prasowej powo\u0142uje do reprezentacji pi\u0142karskiej ca\u0142\u0105 Polsk\u0119, bo jak sam m&oacute;wi na ko\u0144cu filmu &#8222;wszystkich trzeba wypr&oacute;bowa\u0107&#8221;.<\/p>\n<p>Ods\u0142ona kampanii b\u0119dzie zwi\u0105zana z najbli\u017cszymi meczami z Litw\u0105 i Grecj\u0105, potrwa od 25 marca do 10 kwietnia i b\u0119dzie emitowana w: TVP1, TVP2, TVP Info, Polsat, Polsat 2, TV4 oraz kana\u0142ach tematycznych AT Media.<\/p>\n<p>Strategi\u0119 i kreacj\u0119 kampanii przygotowa\u0142a agencja Mather Communications. Kampani\u0119 zaplanowa\u0142 i kupi\u0142 dom mediowy Mec Global.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeronimo Martins, w\u0142a\u015bciciel sieci detalicznej Biedronka, rozpoczyna swoj\u0105 pierwsz\u0105 kampani\u0119 reklamow\u0105 jako oficjalny sponsor reprezentacji Polski w pi\u0142ce no\u017cnej.","protected":false},"author":1,"featured_media":17790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[551,233,1386],"class_list":{"0":"post-17789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-atmedia","9":"tag-biedronka","10":"tag-mather-communications","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17789"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17790"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}