{"id":1776,"date":"2013-04-19T14:24:53","date_gmt":"2013-04-19T12:24:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/discovery-media-dla-sharp-aquos\/"},"modified":"2013-04-19T14:24:53","modified_gmt":"2013-04-19T12:24:53","slug":"discovery-media-dla-sharp-aquos","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/discovery-media-dla-sharp-aquos.html","title":{"rendered":"Discovery Media dla Sharp Aquos"},"content":{"rendered":"<p>Celem kampanii, realizowanej na rynkach: polskim, rumu\u0144skim, w\u0119gierskim, czeskim i s\u0142owackim, jest promocja telewizor&oacute;w Sharp Aquos.<\/p>\n<p>W ramach projektu dzia\u0142 Brand Partnership Discovery Media przygotowa\u0142: smart ideas, partnerstwo kana\u0142u czy sponsoring w oparciu o kana\u0142y z portfolio Discovery Networks. Powsta\u0142y tak\u017ce lokalizacje spot&oacute;w telewizyjnych na rynki: w\u0119gierski, rumu\u0144ski, czeski i s\u0142owacki. Wy\u0142\u0105cznie w Polsce realizowany jest multisponsoring oparty na dotarciu do okre\u015blonej grupy odbiorc&oacute;w na kana\u0142ach Discovery Channel i Discovery Science.<\/p>\n<p>Smart Ideas to kr&oacute;tkie formy programowe prezentuj\u0105ce ciekawostki i idee powi\u0105zane z celami komunikacyjnymi partnera komercyjnego. Dla firmy Sharp Discovery Media wyprodukowa\u0142o cztery wersje materia\u0142&oacute;w nawi\u0105zuj\u0105cych mi\u0119dzy innymi do base jumpingu czy pi\u0142ki no\u017cnej. Kreacje emitowane s\u0105 w Polsce, Czechach, na S\u0142owacji, W\u0119grzech i w Rumunii. Sharp Aquos jest tak\u017ce sponsorem  program&oacute;w &#8222;Wi\u0119cej ni\u017c magia&#8221;, &#8222;Eksperymenty Derrena Browna&#8221;, czy &#8222;Oszuka\u0107 umys\u0142&#8221; emitowanych na Discovery Channel.<\/p>\n<p>Zar&oacute;wno za cz\u0119\u015b\u0107 kreatywn\u0105, jak i produkcj\u0119 materia\u0142&oacute;w odpowiedzialny jest dzia\u0142 Brand Partnership Discovery Media, kt&oacute;ry zajmuje si\u0119 wdra\u017caniem niestandardowych rozwi\u0105za\u0144 w zakresie sprzeda\u017cy czasu antenowego.<\/p>\n","protected":false},"excerpt":{"rendered":"Discovery Media, dzia\u0142 sprzeda\u017cy czasu reklamowego kana\u0142&oacute;w z portfolio Discovery Networks, rozpocz\u0105\u0142 z pocz\u0105tkiem kwietnia projekt dla marki Sharp.","protected":false},"author":1,"featured_media":1777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[454],"class_list":{"0":"post-1776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-discovery-channel","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1777"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}