{"id":176602,"date":"2016-12-27T10:43:10","date_gmt":"2016-12-27T09:43:10","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=176602"},"modified":"2017-03-22T21:36:32","modified_gmt":"2017-03-22T20:36:32","slug":"5-najlepszych-zmian-wizerunkowych-tym-roku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/5-najlepszych-zmian-wizerunkowych-tym-roku.html","title":{"rendered":"5 najlepszych zmian wizerunkowych w tym roku"},"content":{"rendered":"<h3>Logo wa\u017cna rzecz. Ba! Ca\u0142a identyfikacja wizualna. Wybrali\u015bmy pi\u0119\u0107 najlepszych zmian wizerunku, najwi\u0119kszych marek na \u015bwiecie. Zgadzacie si\u0119, \u017ce teraz stan\u0105 si\u0119 jeszcze bardziej rozpoznawalne?<\/h3>\n<h4>Netflix<\/h4>\n<p>Netflix postanowi\u0142 p\u00f3j\u015b\u0107 za ciosem i razem z ekspansj\u0105 na nowe rynki, troch\u0119 zmodyfikowa\u0142\u00a0swoje logo. Najwi\u0119ksza na \u015bwiecie wypo\u017cyczalnia film\u00f3w i seriali, sw\u00f3j nowy wizerunek przedstawi\u0142a w czerwcu br. Na oficjalnym profilu marki, mo\u017cemy przeczyta\u0107, \u017ce zmiana nie dotyczy logo, a samej&#8230; ikony. Czy\u017cby?<\/p>\n<h4><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-176604\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/12\/netflix-newlogo.png\" alt=\"netflix-newlogo\" width=\"1600\" height=\"900\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/netflix-newlogo.png 1600w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/netflix-newlogo-1200x675.png 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/h4>\n<h4>Master Card<\/h4>\n<p>Marka, kt\u00f3rej nikomu nie trzeba przedstawia\u0107. Zapewne masz j\u0105 w portfelu (albo Vis\u0119, kt\u00f3ra o zmian\u0119 pokusi\u0142a si\u0119 w 2014 roku). Wed\u0142ug przedstawicieli firmy, nowe logo &#8222;kt\u00f3re jest obecne na ponad 2 miliardach kart na \u015bwiecie, musi pokaza\u0107, \u017ce pod\u0105\u017camy za trendami i dopasowujemy si\u0119 do ka\u017cdego rynku na kt\u00f3rym jeste\u015bmy obecni&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-176603\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/12\/mastercard-newlogo.jpeg\" alt=\"mastercard-newlogo\" width=\"1400\" height=\"1000\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo.jpeg 1400w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo-980x700.jpeg 980w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo-120x86.jpeg 120w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo-350x250.jpeg 350w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo-750x536.jpeg 750w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/mastercard-newlogo-1140x815.jpeg 1140w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h4>Instagram<\/h4>\n<p>Wiele os\u00f3b nie mog\u0142o si\u0119 pozbiera\u0107\u00a0gdy po aktualizacji zobaczy\u0142o nowe logo Instagrama. Por\u00f3wnywa\u0142o je do zrobionego na szybko w popularnym programie graficznym. Jednak wszyscy si\u0119 uspokoili i wr\u00f3cili do Instagramowania. Tym bardziej, \u017ce teraz firma posz\u0142a o krok dalej i co raz bardziej upodabnia si\u0119 do Snapchata.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-176607\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/12\/instagram-newlogo.jpg\" alt=\"instagram-newlogo\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/instagram-newlogo.jpg 1280w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/instagram-newlogo-1200x675.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h4>Uber<\/h4>\n<p>Popularny przewo\u017anik, kt\u00f3rego nie lubi\u0105 Janusze-taks\u00f3wkarze, zmieni\u0142 si\u0119 nie do poznania. Wiele os\u00f3b zarzuca\u0142o, \u017ce nowe logo nie ma kompletnie nic wsp\u00f3lnego z jazd\u0105 czy taks\u00f3wkami. Ca\u0142a nowa identyfikacja wizualna Uber-a ujrza\u0142a \u015bwiat\u0142o dzienne na pocz\u0105tku lutego.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176608\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/12\/new-uber-logo-redesign.jpg\" alt=\"new-uber-logo-redesign\" width=\"1200\" height=\"801\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/new-uber-logo-redesign.jpg 1200w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/new-uber-logo-redesign-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/new-uber-logo-redesign-600x400.jpg 600w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2016\/12\/new-uber-logo-redesign-1049x700.jpg 1049w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Gumtree<\/p>\n<p>Powszechnie znany serwis z drobnymi og\u0142oszeniami tak\u017ce przeszed\u0142 niez\u0142\u0105 rewolucj\u0119. Na razie w Wielkiej Brytanii, gdzie powsta\u0142. Stare, zu\u017cyte drzewko, rodem z lat 90. zast\u0105piono \u015bwie\u017cym i nowoczesnym spojrzeniem na nie. Identyfikacja wizualna powoli ma dosi\u0119gn\u0105\u0107 tak\u017ce i nasz kraj. Autorem projektu jest s\u0142ynne brytyjskie biuro projektowe &#8211; Koto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176609\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2016\/12\/Gumtree-New-Logo-2016.jpg\" alt=\"Print\" width=\"1200\" height=\"700\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Logo wa\u017cna rzecz. Ba! Ca\u0142a identyfikacja wizualna. Wybrali\u015bmy pi\u0119\u0107 najlepszych zmian wizerunku, najwi\u0119kszych marek na \u015bwiecie. Zgadzacie si\u0119,&hellip;","protected":false},"author":2,"featured_media":176606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4631,9658,4632],"tags":[11243,340,1012,4294,5674,3113,4622],"class_list":{"0":"post-176602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trendy","8":"category-branding","9":"category-design","10":"tag-deisgn","11":"tag-instagram","12":"tag-logo","13":"tag-master-card","14":"tag-netflix","15":"tag-rebranding","16":"tag-trendy","17":"cs-entry","18":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/176602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=176602"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/176602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/176606"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=176602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=176602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=176602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}