{"id":1766,"date":"2013-04-22T12:22:37","date_gmt":"2013-04-22T10:22:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-dla-vichy\/"},"modified":"2013-04-22T12:22:37","modified_gmt":"2013-04-22T10:22:37","slug":"tbwa-dla-vichy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/tbwa-dla-vichy.html","title":{"rendered":"TBWA dla Vichy"},"content":{"rendered":"<p>Vichy wprowadza na rynek nowy dermokosmetyk &#8211; Id&eacute;alia krem BB &#8211; poszerzaj\u0105c w ten spos&oacute;b portfolio flagowej linii marki &#8211; Id&eacute;alia. Prowadzone dzia\u0142ania obejmuj\u0105 pras\u0119, telewizj\u0119 oraz kino.<\/p>\n<p>Na potrzeby kampanii &#8222;Koniec z szaro\u015bci\u0105!&#8221; TBWA przygotowa\u0142a adaptacj\u0119 spotu, kt&oacute;ry b\u0119dzie wy\u015bwietlany zar&oacute;wno w telewizji, jak i w kinie. Agencja odpowiada tak\u017ce za reklam\u0119 prasow\u0105 produktu. Media zakupi\u0142 dom mediowy Zenith Optimedia Group.<\/p>\n<p>Agencja kreatywna TBWA odpowiada za strategiczn\u0105 i kreatywn\u0105 obs\u0142ug\u0119 marki Vichy z portfolio L&#8217;Oreal od pocz\u0105tku 2012 roku.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Vichy wsp&oacute;lnie z agencj\u0105 kreatywn\u0105 TBWA rozpocz\u0119\u0142y kampani\u0119 reklamow\u0105 pod has\u0142em &#8222;Koniec z szaro\u015bci\u0105!&#8221;.","protected":false},"author":1,"featured_media":1767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[303,452],"class_list":{"0":"post-1766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-tbwa","9":"tag-vichy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1766"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1767"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}