{"id":1760,"date":"2013-04-22T14:23:16","date_gmt":"2013-04-22T12:23:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-kampania-reklamowa-marki-prince-polo\/"},"modified":"2013-04-22T14:23:16","modified_gmt":"2013-04-22T12:23:16","slug":"ruszyla-kampania-reklamowa-marki-prince-polo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ruszyla-kampania-reklamowa-marki-prince-polo.html","title":{"rendered":"Ruszy\u0142a kampania reklamowa marki Prince Polo"},"content":{"rendered":"<p>Kampania ma charakter wizerunkowy, towarzyszy jej zmiana pozycjonowania marki Prince Polo, kt&oacute;ra kieruje si\u0119 ku szerszej grupie konsument&oacute;w. Jest realizowana w og&oacute;lnopolskich stacjach telewizyjnych (TVN, Polsat oraz Discovery Channel) oraz wspierana innymi dzia\u0142aniami reklamowymi, prowadzonymi m.in. w kinach (sieci New Age Media oraz Multikino) i Internecie (youtube, tvn player).<\/p>\n<p>Za stworzenie nowego pozycjonowania marki oraz wytyczenie strategicznego kierunku nowej kampanii odpowiada Kraft Foods Polska. Prace nad nowym pozycjonowaniem przebiega\u0142y we wsp&oacute;\u0142pracy z agencj\u0105 Corporate Profiles Consulting. Kreacj\u0119 spotu przygotowa\u0142a agencja Ogilvy &amp; Mather Advertising, a jego produkcj\u0119 studio filmowe Dynamofilm. Re\u017cyserem spotu jest Jovan Todorovic. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Ka\u017cdy ma w sobie to co\u015b, tak jak Prince Polo&#8221; rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa Prince Polo.","protected":false},"author":1,"featured_media":1761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[451],"class_list":{"0":"post-1760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-kraft-foods","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}