{"id":17567,"date":"2011-04-04T16:30:27","date_gmt":"2011-04-04T14:30:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/partner-of-promotion-i-tailorbaker-ruszaja-z-jablkami-na-wschod\/"},"modified":"2011-04-04T16:30:27","modified_gmt":"2011-04-04T14:30:27","slug":"partner-of-promotion-i-tailorbaker-ruszaja-z-jablkami-na-wschod","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/partner-of-promotion-i-tailorbaker-ruszaja-z-jablkami-na-wschod.html","title":{"rendered":"Partner of Promotion i Tailor&#038;Baker ruszaj\u0105 z jab\u0142kami na Wsch\u00f3d"},"content":{"rendered":"<p>Jest to kolejny przetarg wygrany przez Partner of Promotion i Tailor&amp;Baker, dotycz\u0105cy program&oacute;w informacyjno-promocyjnych wsp&oacute;\u0142finansowanych ze \u015brodk&oacute;w unijnych.<\/p>\n<p>Celem trzyletniej kampanii b\u0119dzie promocja europejskich jab\u0142ek na rynku rosyjskim oraz ukrai\u0144skim. Przyj\u0119ta w programie strategia komunikacji zak\u0142ada zwi\u0119kszenie wiedzy konsument&oacute;w nt. zalet jab\u0142ek, zaznajomienie ich z korzy\u015bciami, wynikaj\u0105cymi z regularnej konsumpcji tych owoc&oacute;w, przy jednoczesnym promowaniu wysokiej jako\u015bci i niepowtarzalnych walor&oacute;w smakowych jab\u0142ek pochodz\u0105cych z tradycyjnych europejskich sad&oacute;w.<\/p>\n<p>Kampania obejmie m. in. szeroko zakrojone dzia\u0142ania PR, przygotowanie serwisu internetowego w j\u0119zyku rosyjskim oraz ukrai\u0144skim, kampani\u0119 reklamow\u0105 w prasie i szeroko zakrojone dzia\u0142ania bezpo\u015brednie skierowane do konsument&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Partner of Promotion i Tailor&amp;Baker wygra\u0142y przetarg rozpisany przez Zwi\u0105zek Sadownik&oacute;w Rzeczpospolitej Polskiej na przeprowadzenie kampanii informacyjno-promocyjnej &#8222;Jab\u0142ka ka\u017cdego dnia&#8221;.","protected":false},"author":1,"featured_media":17568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[230,200,1654],"class_list":{"0":"post-17567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-partner-of-promotion","9":"tag-reklama","10":"tag-tailorbaker","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=17567"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/17567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/17568"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=17567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=17567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=17567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}